Events Manager

HYH America•Irvine, CA

17d•$90,000 - $110,000

About The Position

The Events Manager leads experiential marketing initiatives in the U.S. market, defining event strategy, managing execution, and delivering measurable business impact across consumer and trade events. The role translates business and brand objectives into high-impact experiences, including large-scale events, performances, retail activations, and immersive consumer experiences. The position owns event planning and delivery from concept through on-site execution and post-event analysis. It establishes KPIs and ROI measurement, manages budgets and vendors, coordinates agencies and internal stakeholders, and ensures events are delivered on time, on budget, and to high quality standards. It also develops immersive, culturally relevant brand experiences and aligns event plans with product launches, campaigns, and retail initiatives. The role requires a bachelor's degree or higher and at least seven years of relevant experience. The successful candidate will bring strategic and execution expertise, including experience managing large-scale events and performances. CPG or Food & Beverage experience is preferred. The position involves working weekends, holidays, or outside normal business hours as business operations require, and travel of approximately 60%–70%.

Requirements

Bachelor's degree or higher; Marketing, Business, Communications, or a related field is preferred.
At least 7 years of experience in Event Management, Experiential Marketing, or Brand Marketing.
Proven experience leading both event strategy and execution.
Strong experience managing large-scale events, performances, or stage-based productions.
Strong strategic thinking and ability to define the purpose behind events.
Ability to plan, execute, and optimize events with ROI accountability.
Strong project management and multi-event scheduling capability.
Ability to manage complex logistics and cross-functional coordination.
Strong understanding of consumer engagement and experiential marketing design.
Ability to remain in a stationary position and operate office equipment for prolonged periods.
Constant manual dexterity, moving about the work site, and/or handling objects weighing up to 20 lbs.
Ability to perform infrequent activities such as positioning oneself to complete tasks and ascending or descending floors and/or ladders.
Ability to work during weekends, holidays, and/or outside normal business hours as business operations require.
Ability to travel approximately 60%–70% as business needs require.

Nice To Haves

Experience in the CPG or Food & Beverage industry.
Experience with large-scale consumer events and performances.
Experience with booth activations and immersive consumer experience design.
Experience working with agencies, production vendors, and talent management.
Strong understanding of U.S. and Korean cultural trends; knowledge of K-pop culture is a strong plus.
Bilingual proficiency in English and Korean.

Responsibilities

Define and lead event and experiential marketing strategy aligned with brand, product, and commercial objectives.
Articulate the purpose, role, and expected impact of each event.
Identify and prioritize opportunities across consumer events, performances, trade shows, and retail activations.
Develop the annual event roadmap, planning cadence, and execution calendar.
Establish KPIs and success metrics for events; define and manage budgets with ROI accountability.
Develop methods to measure brand impact, consumer engagement, and sales and conversion impact.
Deliver post-event analysis and actionable insights, and optimize strategy based on performance.
Own the full event lifecycle, including concept development, scheduling, timeline management, vendor and agency coordination, and on-site execution.
Ensure events are delivered on time, on budget, and to high quality standards.
Manage complex event logistics and coordination among multiple stakeholders.
Design immersive brand experiences, including booth activations, consumer experience zones, sampling, and product engagement.
Translate brand and product strategies into compelling experience-driven storytelling; ensure events are engaging, shareable, and culturally relevant.
Plan and execute large-scale events, performances, and stage-based activations.
Manage stage design, talent coordination, show flow, and run-of-show execution, integrating entertainment with the brand experience.
Partner with Marketing, Sales, Product, and external agencies; align event strategy with product launches, campaigns, and retail initiatives.
Drive execution alignment across teams.
Source vendors, negotiate, and manage vendor relationships.
Manage contracts, timelines, and agency and partner performance while ensuring cost efficiency and maximizing event impact and quality.
Travel as business needs require, approximately 60%–70%.
Work weekends, holidays, and/or outside normal business hours as required by business operations.