Events Director

Arctic Wolf • Remote - USA - Minnesota, MN

20h • $148,000 - $240,000

About The Position

Arctic Wolf is seeking an Events Director to own the vision, strategy, and end-to-end success of its flagship industry event. The event will bring together customers, prospects, partners, cybersecurity practitioners, industry experts, and business leaders to advance discussion of cyber risk, deepen relationships, and strengthen Arctic Wolf’s market position.

The Events Director is the event’s business owner, responsible for shaping its brand, agenda, attendee experience, and scalable operating model. The role covers event strategy, audience development, financial planning, executive alignment, production, business outcomes, and logistics and execution. The director will lead a cross-functional planning model involving executive leadership and teams across marketing, sales, customer and partner functions, communications, finance, creative, and external agencies.

The position requires travel as needed for planning, partner meetings, event delivery, and other company events, including Sales Kick Off, trade shows, and President’s Club. Remote interview candidates are expected to be on camera for video interviews unless they notify the company in advance of a technical, bandwidth, or location-related challenge so accommodations can be explored. Employees are expected to follow company information security, privacy, and compliance policies. Employment may be subject to background verification and additional regulatory, security, or compliance requirements, depending on role and applicable law.

The stated base salary range is $148,000–$240,000 annually. Actual base pay may vary based on skills, experience, and location. The compensation package may also include variable incentive compensation, new-hire equity grants, and benefits.

Requirements

• 10+ years of progressive experience in B2B events, experiential marketing, conference production, or integrated marketing, including significant ownership of large-scale events.
• Experience leading a company-hosted flagship conference, customer summit, or major industry event, with responsibility for strategy, execution, and results.
• Experience owning substantial event budgets, forecasts, vendor negotiations, and complex cross-functional programs.
• Ability to influence senior executives, manage agencies and partners, and lead teams or matrixed workstreams.
• Strong understanding of audience acquisition, event marketing, attendee engagement, and event-related business measurement.
• Excellent executive communication, presentation, negotiation, and decision-making skills.
• Ability to travel as required for planning, partner meetings, and event delivery, and to support other team events including Sales Kick Off, trade shows, and President’s Club.
• Familiarity with marketing automation, registration platforms, event technology, and performance analytics.
• Proactive and resourceful approach in dynamic, fast-paced environments.
• Ability to build an event from the ground up, combining strategic vision with hands-on execution.
• Ability to manage multiple projects, stay organized under pressure, and adapt as plans change.
• Strong relationship-building skills with internal teams, vendors, and event partners.
• Problem-solving approach to logistical and creative challenges, with attention to detail and ability to balance strategy with execution.
• Ability to work collaboratively across functions and independently own projects.
• Willingness to follow internal information security, privacy, and compliance policies and controls; employment may be subject to background verification and additional role-related requirements, where permitted by law.

Nice To Haves

• Experience in cybersecurity, enterprise software, technology, or another complex B2B industry.
• Experience launching, repositioning, or scaling an owned event into a recognized industry destination.
• Background in sponsorship strategy, partner ecosystems, and executive or customer community programming.

Responsibilities

• Define the multi-year vision, positioning, strategic objectives, growth plan, and success measures for Arctic Wolf’s flagship industry event.
• Own the event business plan, including budget, forecast, investment priorities, commercial opportunities, risk management, and post-event performance.
• Develop a distinctive event identity and attendee value proposition aligned with Arctic Wolf’s mission, thought leadership, and market priorities.
• Establish governance, decision-making cadence, milestones, and accountability for delivering the event.
• Partner with executive leadership and product, technical, and corporate marketing teams to develop the agenda, content tracks, event narrative, and production.
• Own audience strategy for customers, prospects, partners, and cybersecurity communities.
• Work with demand generation, digital marketing, communications, sales, and customer teams to drive registration, attendance, engagement, and retention.
• Guide the attendee journey from invitation and registration through onsite programming, networking, and post-event follow-up.
• Design an inclusive, distinctive, high-quality experience that strengthens relationships and encourages repeat participation.
• Develop sponsorship and partner participation strategy, including value propositions, engagement opportunities, and commercial packages where appropriate.
• Collaborate with channel and alliance leaders to create partner experiences aligned with ecosystem priorities.
• Build relationships with industry organizations, speakers, agencies, and strategic collaborators to increase event credibility and reach.
• Create an executive scorecard covering registration and attendance, audience mix, engagement, satisfaction, partner value, influenced pipeline, and return on investment.
• Work with revenue operations and sales to define attribution, post-event follow-up, and reporting processes.
• Deliver executive-level post-event analysis, audience insights, and recommendations for future investment and event growth.
• Manage event budget and reporting throughout the program.
• Align event strategy with company goals and develop omni-channel campaigns in partnership with product marketing, sales, and leadership.
• Partner with creative teams to develop high-impact visuals and experiences.
• Monitor industry trends, competitor presence, and opportunities for strategic events.

Benefits

• Equity for all employees.
• Flexible time off and paid volunteer days.
• 401(k) contribution and matching.
• Training and career development programs.
• Comprehensive private benefits plan, including medical, mental health, dental, disability, life and AD&D, and value-added services.
• Employee Assistance Program with mental health services.
• Fertility support and paid parental leave.
• Variable incentive compensation and new-hire equity grants may be included in addition to base pay.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed