Events and Sponsorships Manager

Brand Builders Group•Nashville, TN

19h

About The Position

The Events and Sponsorships Manager owns BBG’s annual calendar of more than 35 virtual and in-person events, as well as internal company meetings and gatherings. The role oversees event operations from registration and logistics through budgeting, reconciliation, attendee follow-up, and continuous improvement. It also leads event marketing and ticket sales, develops event formats and attendee experiences, and builds BBG’s event sponsorship program, including sponsorship for the Wealthy and Well-Known podcast. The manager develops systems and programs, closes sponsorship deals, and manages sponsor relationships from contract through fulfillment, reporting, and renewal. The role also prepares emcees, roundtable hosts, and event staff through training, certification, briefings, coaching, and updated playbooks. The position suits an ownership-minded, detail-focused, relational person who is comfortable working in a fast-moving, lean environment and believes in BBG’s mission around personal branding.

Requirements

8–10+ years of progressive event management responsibility across virtual and in-person programs.
Experience managing multi-event annual calendars of 10+ events end to end, from planning through financial reconciliation.
Experience in sponsorship sales, including prospecting, proposals, negotiation, and long-term relationship management.
Experience with event marketing campaigns that drive registration.
Proficiency with CRM systems, registration platforms such as Eventbrite, email automation, and virtual event tools.
An ownership mindset: proactively identify what needs to be done and make it happen.
Strong attention to detail and focus on creating high-quality event experiences.
Comfort presenting opportunities, handling objections, and closing sponsorships aligned with BBG’s mission.
Ability to build systems, processes, programs, and relationships with sponsors, vendors, and attendees.
Belief in the impact of personal branding and alignment with BBG’s mission.

Nice To Haves

Experience with B2B or professional development events.
Speaker training or facilitation coaching experience.
Familiarity with the personal brand industry.
Nashville venue relationships.

Responsibilities

Own the annual calendar of 35+ virtual and in-person events, along with internal company meetings and gatherings.
Manage event registration end to end, including capacity, waitlists, automation sequences, CRM integration, and cancellation and no-show workflows.
Select venues and manage contracts, catering, audiovisual needs, and on-site staffing for in-person events.
Create and manage event project plans and budgets from initial cost estimates through reconciliation, improving return on investment.
Own event marketing assets and promotional campaigns with the marketing team, ensuring registration pages are accurate and conversion-optimized.
Drive Speaker Showcase ticket sales through pricing strategy, promotion, and distribution.
Promote events through BBG-owned channels and external communities such as NSA, EO, and Toastmasters.
Manage discount and complimentary ticket strategies, including partnership exchanges and member upgrades.
Own the attendee journey from registration through post-event follow-up and curate engaging, premium event experiences.
Lead agenda design and format development across event types, coordinating with the content team to address topic gaps and keep programming fresh.
Build BBG’s event sponsorship program, including sponsorship tiers, packages, and pricing, as well as podcast sponsorship for the Wealthy and Well-Known podcast.
Prospect, pitch, negotiate, and close sponsorship deals; manage sponsor relationships through contract, fulfillment, reporting, and renewal.
Track event financial performance, including sponsorship revenue and pipeline, ticket sales, expenses, and commissions.
Design and deliver emcee training and roundtable host certification for virtual and in-person programs.
Brief event-day staff, coach facilitators after events, and continuously improve run books and playbooks.