Events and Engagement Coordinator - Gold and Blue Enterprises, Athletics

West Virginia University • West Virginia, WV

1d • Onsite

About The Position

Gold & Blue Enterprises is seeking a dynamic and detail-oriented professional to lead marketing, events, and fan engagement initiatives. This role will be responsible for executing high-impact events, managing digital and email marketing efforts, and enhancing the overall fan and guest experience. The position will also support revenue-generating initiatives and special projects, working cross-functionally across the athletic department and external partners.

Requirements

• Bachelor’s degree in Marketing, Sports Management, Communications, or related field
• A minimum of two (2) years of experience in marketing, events, athletics, or related field
• Any equivalent combination of related education and/or experience will be considered.
• All qualifications must be met by the time of employment.
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Experience with social media platforms and email marketing tools
• Excellent communication and interpersonal skills
• Ability to work nights, weekends, and game days
• A self-starter who thrives in a fast-paced, high-visibility environment
• Someone who can balance big-picture thinking with detailed execution
• A team player who can collaborate across departments and stakeholders
• A builder mindset—comfortable creating and improving processes in a startup setting

Nice To Haves

• Experience in college athletics, sports marketing, or live event environments
• Familiarity with CRM platforms (e.g., HubSpot, Salesforce, Mailchimp)
• Experience managing vendors, hospitality, or premium guest experiences
• Basic design/content creation skills (Canva, Adobe, video editing)

Responsibilities

• Plan, coordinate, and execute athletic-related events, premium hospitality experiences, and fan activations
• Oversee all event logistics including vendors, catering, rentals, staffing, and on-site execution
• Ensure a high-quality, detail-oriented guest experience for fans, donors, sponsors, and partners
• Serve as a key point of contact during events, resolving issues and ensuring seamless operations
• Develop and execute integrated marketing campaigns to promote events, initiatives, and partnerships
• Enhance fan engagement through creative promotions and experiences
• Collaborate with internal teams to align messaging, branding, and campaign strategy
• Manage and grow social media platforms with engaging, on-brand content
• Create and execute content strategies that drive reach, engagement, and attendance
• Track performance metrics and optimize content accordingly
• Build and execute email campaigns (event promotions, newsletters, fan communications)
• Segment audiences and improve engagement and conversion rates
• Utilize CRM tools to support targeted marketing efforts and data tracking
• Support revenue-generating initiatives including events, partnerships, and premium experiences
• Assist with special projects tied to strategic growth, fan development, and new business opportunities
• Contribute to reporting, analytics, and campaign performance evaluation

Benefits

• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year or more based on years of service (employee leave)
• 18 sick days per year (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits
• 401(a) retirement savings with 6%25 employee contribution match, eligibility to continue health insurance, and other retiree perks.
• Wellness programs

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level