Event Sales Manager

Future Bars Group•San Francisco, CA

12d•$135,000 - $150,000•Hybrid

About The Position

The Future Bars Group is seeking an Event Sales Manager to lead their expanding private event business across all 14 of their bar locations in San Francisco and Berkeley. This is a client-facing, revenue-generating role responsible for the entire sales cycle of private events. The manager will prospect and close new business, manage a sales pipeline, negotiate contracts, oversee catering partnerships, assist with on-site event execution, and collaborate with venue General Managers to ensure successful events. Additionally, the role involves working with the executive team to develop scalable systems, pricing, and packages for event sales across the growing portfolio.

Requirements

2-3+ years of experience in event sales, catering sales, or venue sales, ideally across multiple locations in hospitality
A 4-year college degree
Demonstrated extreme attention to detail
Proven track-record of hitting or exceeding sales targets
Experience negotiating and administering vendor or commission-based partnerships.
Polished, professional, and detail-oriented written and verbal communication
Working knowledge of event contracts, deposits, beverage minimums, and cancellation policies

Nice To Haves

Experience with CRM tools like Tripleseat, Perfect Venue, or similar is a plus but not required.
Experience with Square for Restaurants a plus, but not required
Availability and willingness to travel regularly to venues for site visits, client meetings, and events on evenings and weekends

Responsibilities

Own the full sales cycle for private events across 14 venues, from lead generation and inbound inquiries through proposal, contract, deposit, signed booking, and BEO.
Build and manage a pipeline of corporate, social, and private clients (holiday parties, birthdays, corporate happy hours, fundraisers, and full buyouts).
Develop and maintain event packages, pricing tiers, small and large group, hosted and non-hosted tabs, and minimums tailored to each venue’s capacity, layout, and brand.
Conduct site visits and walkthroughs, matching client needs to the right venue.
Negotiate and finalize contracts, BEOs, and cancellation terms in line with company policies.
Build network of preferred caterers.
Partner closely with General Managers, event staff, and catering teams at each location to hand off confirmed bookings and ensure smooth day-of execution.
Track pipeline, bookings, and revenue in a CRM; report on sales performance, conversion rates, and forecasted revenue by venue.
Build outbound relationships with corporate accounts, event planners, office managers, and local organizations to drive repeat and referral business.
Manage seasonal push periods (holiday parties, major Moscone conventions) with dedicated campaigns and proactive outreach.
Work with operations team to ensure that training resources remain current and effective.
Collaborate with marketing on event-specific promotions, venue collateral, and the events page of the websites.
Monitor competitor venues and market pricing to keep packages competitive across neighborhoods.