Event Marketing Specialist

PAR Technology

2d•$75,000 - $85,000•Remote

About The Position

PAR Technology Corporation is seeking a driven and highly organized Event Marketing Specialist to enhance PAR's brand presence at key industry events. This role is crucial in shaping how customers, prospects, partners, and influencers experience PAR, aiming to create memorable moments that boost market presence and drive business growth. The specialist will lead the execution of over 50 events annually, translating strategy into impactful experiences that foster engagement, generate pipeline, and elevate the PAR brand. Responsibilities include sponsorship activation, executive support, lead management, and performance reporting, ensuring each event delivers measurable results. Success hinges on a proactive mindset, meticulous attention to detail, and the ability to unite teams for high-level execution. This role involves close collaboration with Sales, Product Marketing, Demand Generation, Corporate Communications, and senior leadership, acting as a key partner in a dynamic environment where each event offers a unique opportunity for impact.

Requirements

2-4 years of experience in event marketing, event management, or field marketing, preferably within B2B technology or SaaS.
Proven success planning and executing tradeshows, conferences, sponsorships, or field marketing programs from strategy through execution.
Strong project management skills with the ability to manage multiple priorities and a high-volume event portfolio.
Exceptional communication and relationship-building skills, with confidence partnering with executives, sales leaders, vendors, and cross-functional teams.
Ability to influence, collaborate, and drive alignment across diverse stakeholder groups.
Experience managing event logistics, sponsorship deliverables, vendors, and budgets.
Strong attention to detail, problem-solving skills, and a proactive approach to execution.
Willingness to travel approximately 20% for onsite event execution.

Nice To Haves

Experience with Swoogo, monday.com, Microsoft 365, Salesforce, or similar event management platforms.
Familiarity with CRM and lead capture platforms.
Comfortable using AI tools to improve event planning, reporting, and operational efficiency.

Responsibilities

Build and manage PAR's annual tradeshow and sponsorship calendar, determining events with the greatest business value.
Evaluate sponsorship opportunities and negotiate packages with event organizers and vendors.
Conduct competitive event analysis to identify opportunities for strengthening PAR's presence.
Ensure all sponsorship deliverables are fulfilled and maximize investments beyond booth space.
Manage event budgets and proactively communicate budget status, risks, and recommendations.
Lead the end-to-end execution of 50+ tradeshows, conferences, sponsorships, and field events annually.
Partner closely with the Senior Events Manager to execute a cohesive, high-impact events strategy.
Collaborate with Sales to maximize event ROI through attendee engagement, meeting planning, staffing, and post-event follow-up.
Support executives and leaders onsite by coordinating schedules, speaking engagements, customer meetings, and event logistics.
Ensure event leads are captured, routed, and measured effectively, tracking performance, pipeline contribution, and business impact.
Partner with Product Marketing, Demand Generation, Corporate Communications, PR, and Social Media teams to activate integrated event campaigns and deliver a consistent brand experience.