Content & Event Marketing Specialist

Investment Company Institute • Washington, DC

3d • Hybrid

About The Position

As the leading global association of mutual funds, ETFs, and other regulated funds, the mission of the Investment Company Institute (ICI) is to strengthen the foundation of the asset management industry for the ultimate benefit of the long-term individual investor. As a member of the Strategic Communications department reporting to the Director, Digital Strategy, the Specialist, Content and Events Marketing is responsible for managing day-to-day execution of full-scale marketing plans to promote ICI’s business, brand, conferences, events, and webinars.

Requirements

• Bachelor’s degree preferred and minimum of 2 – 4 years related experience in event promotions and meetings.
• Previous management of social channels and digital platforms.
• Experience supporting the development and execution of tailored communications and/or marketing campaigns.
• Outstanding written communication abilities.
• Outstanding understanding of social and digital strategy.
• Commitment to the creation of creative, impactful, and compelling content contributing to ICI’s strategic goals.
• Excellent professional judgement.
• Ability to delegate tasks while maintaining high standards of quality.
• Deep understanding of digital and social platforms and relevant strategies
• Ability to collect and use data, analytics, and other KPIs for campaign development and execution.

Nice To Haves

• Experience in finance or other heavily regulated industries is a plus.

Responsibilities

• Works with the Director, Digital Strategy and Strategic Communications leadership to operationalize the broader communications vision for ICI into effective storytelling across audiences.
• Builds and executes full-scale marketing plans for conferences, workshops, webinars, and other ICI events, leveraging tactics including social media, email, SMS, paid promotion, and more.
• Supports the planning, development, and execution of research to gain in-depth knowledge of all ICI target audiences.
• Writes copy for conference promotions and events pages on the ICI website.
• Prepares attendee, exhibitor, sponsor, and speaker social media toolkits.
• Coordinates event promotion and registration through Cvent event management system.
• Works closely with subject matter experts to market events to appropriate groups, ensure customer list accuracy, and curate customer databases for future promotions.
• Builds long-term relationships with digital stakeholders and partners with colleagues at member firms and allied organizations.
• Creates daily newsletters published each morning of a conference sharing panel highlights, speaker insights, and more.
• Drafts pre- and post-conference blogs, previewing and recapping conference highlights.
• Partners with the creative team to develop video promotions, on-the-ground testimonials, and sizzle reels.
• Supports the broader digital team on the promotion of ICI Viewpoints blogs, research reports, and other ICI priorities.
• Collects rigorous metrics and KPIs to inform a proactive, forward-looking approach that can improve ICI’s marketing.

Benefits

• comprehensive medical plan
• generous 401(k) retirement savings plan
• paid leave
• commuting subsidies
• tuition reimbursement
• training and development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level