Event Marketing Specialist
About The Position
Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. Role Overview The Events Marketing Specialist will report to the Global Marketing Events leader and will be a key contributor to our event marketing team. The ideal candidate will work closely with the growth marketing team, content creators, and other stakeholders to ensure we achieve event objectives.
Requirements
- A bachelor’s degree in hospitality, public relations, business, or marketing.
- At least 2 years of experience in event planning, project management, or corporate marketing.
- Familiarity with event management platforms like Cvent, or similar tools
- Strong communication skills
- Ability to track campaign metrics, analyze data, and use the results to inform marketing event strategies
- Robust time management and excellent organizational skills to manage multiple projects simultaneously
- Strong understanding of budget management and ability to allocate resources effectively
- Ability to travel 35-50% of the time to events
Responsibilities
- Work cross-functionally with our growth marketing resources to manage event registrations and attendance, coordinating with the event planners to ensure marketing efforts align with the wider events strategy and timelines.
- Spearhead site selection, coordinate room layouts, arrange audio-visual (AV) setups, and manage catering and transportation.
- Act as a point of contact during the event to troubleshoot issues, guide staff, and ensure a welcoming guest experience
- Collect attendee feedback, analyze event metrics (e.g., lead generation, cost-per-participant), and draft performance reports.
- Manage event-specific websites or landing pages, ensuring they are optimized for conversions.
Benefits
- performance-based bonus
- employee share purchase program (ESPP)
- medical, dental and vision insurance
- paid time off and sick leave
- tuition reimbursement
- 401(k) contributions and employer match
- flexible spending accounts
- life insurance
- disability coverage
- commuter subsidy
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
