Event Marketing Manager

Federato

About The Position

Federato is seeking an Event Marketing Manager to join their innovative Events team. This role will be responsible for reinventing industry events and driving growth through world-class event strategies. The ideal candidate will own the strategy, planning, and execution of Federato’s third-party conference and field event portfolio, leading programs across global conferences, targeted field activations, and experiential moments. This position offers the opportunity to shape new programs, push boundaries, and elevate Federato's presence in the industry, backed by a company with significant momentum and ambition.

Requirements

4-6+ years of event marketing experience, ideally in B2B SaaS or a related field
Proven success managing third party and field event portfolios
Exceptional sales enablement skills; you deeply understand how events support pipeline goals
Strong project management capabilities; you keep complex programs on track without missing details
Skilled negotiator who can secure favorable sponsorships and vendor contracts
Highly collaborative with strong interpersonal communication
Data driven mindset with experience using event metrics, dashboards, and reports
Experience partnering with agencies, vendors, and conference organizers
Able to articulate strategic recommendations and tie sponsorship decisions to business objectives
Strong creative instincts and willingness to bring bold new ideas forward
Highly organized and thrives in a fast paced, scaling environment

Responsibilities

Manage Federato’s third party and field event portfolio.
Develop event strategies aligned to marketing and sales goals.
Build and execute plans for new conferences, sponsorships, and field programs.
Partner with sales, customer success, marketing, product, and leadership to shape priorities and program direction.
Evaluate event opportunities and articulate clear recommendations based on business goals.
Manage logistics, timelines, budgets, deliverables, and run-of-show for all third party and field events.
Lead coordination with vendors, production partners, and creative agencies.
Negotiate sponsorship packages, booth options, and vendor rates.
Maintain strong relationships with industry conference organizers and partners.
Ensure every program is delivered flawlessly, on time, and on budget.
Drive highly cross functional internal workflows, aligning sales, product, and marketing stakeholders.
Lead event enablement for sales: pre-event briefing, onsite readiness, follow-up plans, lead management, and onsite meeting coordination.
Communicate plans clearly, succinctly, and proactively to all stakeholders.
Maintain reporting, dashboards, and performance scorecards.
Track KPIs across pipeline influence, engagement, lead quality, attendance, and ROI.
Surface clear insights and recommendations for future improvements.
Build a continuous improvement loop across all events and programs.
Bring fresh ideas to elevate the event portfolio beyond standard conference marketing.
Identify opportunities to differentiate Federato through experiential moments, unique sponsorship elements, and new event formats.
Constantly push to break the mold and innovate our approach to industry events.