Event Marketing Manager

ScriptPro LLC•Mission, KS

2d•Hybrid

About The Position

ScriptPro's Marketing department is where creativity meets strategy to power growth and innovation. Our team thrives on developing compelling campaigns, strengthening our brand presence, and supporting go-to-market success across the organization. Partnering closely with cross-functional teams, Marketing drives engagement and brings our technology to market in impactful ways. Join a collaborative, fast-paced environment where your ideas make an impact and help drive meaningful results. The Event Marketing Manager owns the strategy, planning, execution, and performance visibility for ScriptPro’s event marketing program, including trade shows, conferences, webinars, roundtables, workshops, customer/prospect visits, and select internal events where Marketing owns the experience. This role partners closely with Sales, Product Marketing, and Marketing leadership to align events with customer engagement, opportunity movement, lead capture, follow-up discipline, and business value. The role requires a hands-on event operator who can manage details while helping ScriptPro make events a more intentional, measurable, Sales-aligned Marketing channel.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
4+ years of experience in event marketing
Experienced leading full-cycle event execution for trade shows and conferences, with a strong background in vendor coordination, contract negotiation, and budget oversight.
Strong understanding of event strategy, including goal setting, audience targeting, and engagement planning
Experience partnering with Sales to align marketing efforts with pipeline and revenue objectives
Proficient with lead capture tools, CRM systems (e.g., Salesforce), and campaign tracking workflows
Ability to manage multiple events simultaneously with strong organizational and project management skills
Ability to travel up to 30% of the time to support trade shows, conferences, customer events, and other in-person engagements
Data-driven mindset with experience analyzing event performance and translating insights into actionable improvements
Strong attention to detail with the ability to manage timelines, assets, and logistics in a fast-paced environment
Ability to work both independently and collaboratively within team environments
Excellent verbal and written communication skills, with the ability to tailor messaging to diverse audiences and stakeholders
Demonstrated ability to represent the organization professionally in all interactions

Nice To Haves

Experience supporting events for complex B2B technology, healthcare, pharmacy, or enterprise software organizations
Knowledge of ScriptPro products and services

Responsibilities

Own and manage the end-to-end event marketing lifecycle, including event strategy, planning, logistics, vendor management, execution, lead process, and post-event reporting.
Plan and execute a range of in-person and virtual experiences, including trade shows, conferences, webinars, roundtables, workshops, customer/prospect campus visits, and select internal events where Marketing owns the experience.
Partner with Sales, Product Marketing, Marketing leadership, and other cross-functional teams to define event goals, audience priorities, messaging needs, attendee planning, and follow-up expectations.
Manage event timelines, vendor commitments, assets, deadlines, and cost inputs to support consistent execution and better event investment visibility.
Improve lead capture quality, Salesforce campaign tracking, CRM handoff, and Sales follow-up visibility to support accurate tracking and timely post-event action.
Establish clear event goals, success metrics, and post-event reporting practices to help Marketing evaluate event performance and recommend improvements.
Support customer and prospect conversations tied to events, including voice-of-customer capture, customer interview opportunities, and post-event insight gathering.
Participate in on-site event execution, including travel to key trade shows, conferences, and customer events, and other in-person engagements.
Perform other duties as assigned