Senior Manager, Event Marketing

DAT•Denver, CO

18h•$150,000 - $190,000•Hybrid

About The Position

DAT Freight & Analytics is seeking a Senior Manager of Event Marketing to lead their event program. This role will be responsible for DAT's three signature customer events and up to 20 trade show events annually. The position requires strategic decision-making regarding event content, audience, and format, as well as managing all logistics, budgets, and vendor relationships. The role includes leading one Sr Events Specialist and managing agency partners for logistics support. The position is hybrid and based in Denver, Colorado or Seattle, Washington.

Requirements

4-6 years of experience in event marketing within a corporate marketing or agency environment, with demonstrated ownership of executive-facing customer events; large corporate event experience a plus
Proven experience managing multi-day proprietary events for enterprise customers, not just trade show booths
Strong strategic judgment: ability to assess customer and competitive dynamics and make decisions about event content and audience
Exceptional project management skills with proven ability to manage competing priorities and hard deadlines across multiple simultaneous events independently, without requiring approval on every detail
Negotiate contracts, book venues, and manage all logistics for events ranging from 30 to 1,000+ attendees
Strong cross-functional collaboration skills with proven ability to coordinate across marketing, sales, product, and executive teams
Experience in B2B technology, SaaS, or marketplace environments; freight/logistics industry experience a significant plus
Effective communicator across customers, vendors, executive leadership, and internal stakeholders
Proven ability to manage direct reports and agency partners
Bachelor's degree required

Nice To Haves

large corporate event experience a plus
freight/logistics industry experience a significant plus

Responsibilities

Plans and executes DAT's three proprietary events: Broker Executive Symposium, Carrier Summit, and Shipper Summit
Plan, budget, and execute DAT's trade show presence across 12-15 industry events annually (MATS, TIA, Gartner Supply Chain, TAI, Revenova, McLeod, and others)
Collaborates with segment leadership on event content, speaker lineups, audience composition, and format
Negotiate venue contracts, manage vendor relationships, and oversee event budgets ranging from individual trade show booths to multi-day proprietary conferences
Partner with segment marketing leaders to align event programming with business objectives for carrier, broker, shipper, and Outgo segments
Coordinate across marketing pillars (content, creative, demand gen, comms) to ensure event-related deliverables (collateral, promotional campaigns, PR coverage, lead capture) are executed on time
Supervise the Sr Event Specialist and any additional direct reports on day-to-day execution
Build and maintain post-event reporting including attendance, pipeline influence, customer sentiment, and ROI analysis
Manage the annual event calendar, space selection, sponsorship inventory, and overall event budget
Serve as an internal resource on event best practices, vendor relationships, and industry event trends in freight and logistics
Have ability to travel up to 30% for events, site visits, and vendor meetings. Peak travel during spring and fall event seasons.