Event & Field Marketing Manager – East / Central

Cresta

8d•$110,000 - $150,000•Remote

About The Position

Cresta is seeking an Event & Field Marketing Manager – East / Central to join their Revenue Marketing team. This role is responsible for the strategy, execution, and performance of a high-volume portfolio of field marketing programs, including industry events, executive dinners, regional programs, roadshows, customer experiences, and partner activations. Field Marketing is a key pipeline channel at Cresta, and the role involves close collaboration with Sales to identify investment areas, target accounts and audiences, and contribute to pipeline creation and acceleration. The manager will typically oversee 8-10+ programs per quarter, managing them from strategy through execution, Sales follow-up, measurement, and optimization. The position is remote, supporting the East region, with a preference for candidates on the U.S. East Coast or Central U.S. who can easily support Eastern time zones. The role requires approximately 20-30% travel, with increased travel during peak event seasons.

Requirements

3–5+ years of B2B field marketing, regional marketing, event marketing, or integrated campaign experience
Experience owning field programs end-to-end, from strategy through execution and measurement
Comfortable managing 8–10+ concurrent programs per quarter in a fast-moving environment
Strong understanding of pipeline, revenue attribution, conversion, and event ROI
Proven experience partnering directly with Sales on account targeting, program strategy, and follow-up
Experience managing program budgets, vendors, contracts, and competing priorities
Strong communicator who can work effectively across Sales, Marketing, executives, agencies, and external partners
Currently based in the Eastern or Central U.S., with a strong preference for East Coast
Willing and able to travel approximately 20–30%

Nice To Haves

Experience in a high-growth B2B SaaS or startup environment
Experience with AI, Contact Center, Customer Experience, or adjacent enterprise technology
Experience supporting enterprise or strategic Sales teams
Experience with ABM/account-based field marketing programs
Previous Sales/SDR experience or strong understanding of enterprise Sales processes
Familiarity with Salesforce, HubSpot, Gong, and field marketing/event tools such as Mobly

Responsibilities

Build and execute field marketing programs aligned to regional Sales priorities, target accounts, and pipeline goals.
Set program KPIs, track sourced and influenced pipeline, measure conversion and ROI, and translate results into clear recommendations.
Work with Sales before, during, and after programs on account targeting, attendance, meetings, follow-up, and opportunity acceleration.
Manage 8–10+ programs per quarter across tradeshows, executive dinners, roadshows, customer programs, regional activations, and partner events.
Manage strategy, budgets, vendors, contracts, promotion, attendee experience, onsite execution, and post-event reporting.
Evaluate program performance, forecast spend, identify trade-offs, and shift investment toward the programs driving the strongest business impact.
Partner with Demand Gen, Digital, Product Marketing, Partnerships, and Sales to drive attendance and engagement across target accounts.
Bring new ideas and formats to the table that differentiate Cresta and create meaningful experiences for customers and prospects.
Develop processes and workflows that allow the field marketing motion to scale as Cresta grows.
Partner with Cresta executives and Sales leaders on messaging, speaker preparation, executive experiences, and customer engagement.