Senior Manager, Field & Event Marketing

Cin7•Denver, CO

5d•Remote

About The Position

Cin7 is seeking an experienced Senior Manager, Field & Event Marketing to lead and expand its global field marketing program. This role involves developing integrated marketing strategies around events to generate pipeline, accelerate deals, foster customer relationships, and enhance brand presence. The position will oversee a variety of events including trade shows, industry conferences, roadshows, customer events, webinars, partner activations, and company-hosted experiences. Collaboration with Sales, Product, Customer Success, Partnerships, and the broader Marketing team is crucial to ensure effective pre-event planning, integrated campaigns, customer engagement, and post-event follow-up for maximum ROI. The ideal candidate will be adept at both strategic planning and hands-on execution, focusing on building scalable programs, optimizing processes, analyzing results, and driving business growth.

Requirements

5-7 years of B2B marketing experience, with significant experience in field marketing, event marketing, or integrated campaign management.
Experience building or scaling field marketing programs within a SaaS or high-growth technology company.
Demonstrated success planning and executing regional events, conferences, customer events, and executive experiences that drive measurable business results.
Experience partnering cross-functionally with Sales, Product, Customer Success, and Marketing teams to deliver programs aligned with business objectives.
Strategic thinker who is equally comfortable developing long-term plans and rolling up their sleeves to execute.
Excellent project management, communication, and stakeholder management skills, with the ability to influence across all levels of the organization.
Data-driven mindset with experience measuring campaign performance, event ROI, and using insights to optimize future programs.
Curious and adaptable, with a willingness to embrace AI and emerging marketing technologies to improve productivity, campaign performance, and customer experiences.

Responsibilities

Own and scale Cin7's global field and event marketing program across North America, EMEA, and APAC.
Lead the strategy and execution of diverse programs including trade shows, industry conferences, roadshows, customer events, partner activations, webinars, and Cin7-hosted experiences.
Develop integrated marketing campaigns to maximize event impact, collaborating with Demand Generation, Product Marketing, Digital Marketing, Customer Marketing, and Creative teams.
Collaborate cross-functionally with Sales, Product, Customer Success, Partnerships, and senior leadership to align field marketing initiatives with company priorities and go-to-market objectives.
Measure and optimize performance using data and insights to demonstrate ROI, improve future programs, and communicate field marketing's contribution to pipeline and revenue.
Manage budgets, agencies, vendors, and event operations to ensure efficient and high-standard program delivery.
Explore and adopt AI-powered tools and emerging marketing technologies to streamline workflows, improve campaign effectiveness, and scale field marketing impact.