Event Director, Bett US

Hyve Group Ltd•New York, NY

3d•Hybrid

About The Position

We are looking for an Event Director to lead the launch of Bett USA — from building the go-to-market plan to shaping a high-performing team and delivering a best-in-class event. In the initial phase, you’ll work closely with the Head of the Incubator, focusing on content, marketing, product and community while learning the commercial framework for a successful launch event. As the event matures, you’ll progressively take on greater commercial accountability, including sales, partnerships and P&L ownership, moving towards full leadership of the Bett USA portfolio. The ideal candidate is customer-centric, thrives in fast-paced, high-growth environments, and has experience launching new events at scale and/or a deep understanding of the EdTech ecosystem.

Requirements

Hungry & accountable – take ownership and see things through.
Entrepreneurial & brave – willing to take risks, try new paths, adapt.
Fast learner & adaptable– thrive under ambiguity and speed.
Commercial thinker & problem solver – not just ideas but execution.
Collaborative & communicative – works well across functions, influencing others.
No ego – focus on our customers and business/event needs over your own.
A good understanding of the EdTech ecosystem including key players, key companies, trends and themes (if no experience here, we expect an ambitious plan on how you would teach yourself this)
A minimum of 3 years’ leading others
A minimum of 5 years’ experience in complex project management/delivery
Experience owning and exceeding commercial targets (revenue and profit)
Ideally, experience in launching new product (ideally conferences) at pace in a global market and with scale.
Keen to learn and embrace every opportunity in a fast-paced environment.

Nice To Haves

Experience in launching new product (ideally conferences) at pace in a global market and with scale.

Responsibilities

Act as a confident, hands-on leader who is equally comfortable executing and collaborating.
Lead the project plan across marketing, content, product development, logistics, community engagement, and buyer acquisition.
Work in an agile, customer-centric way — adapting weekly to feedback to ensure we deliver an exceptional experience.
Lead event sprints that align the cross-functional team to key milestones.
Shape the content strategy and help define themes and narratives for Bett USA, in alignment with global Bett brand values.
Collaborate with the marketing team to develop and execute multi-channel campaigns to drive awareness and engagement.
Oversee the design of our signature meetup programme and other community-driven activations.
Partner with the global EdTech team to ensure brand consistency and leverage best practices from other Bett events.
Partner closely with the sales and partnerships teams to understand revenue models, pipeline management and sponsorship structures.
Contribute to product innovation, exploring new formats, pricing ideas and customer value propositions.
Support the Head of the Incubator in monitoring budget performance and learning financial forecasting processes.
Take ownership of all event revenue streams (sponsorship, exhibition, hosted buyer and delegate).
Lead the development of new sponsorship opportunities and partnership models with key associations, bodies and influencers.
Oversee sales reporting and pipeline management, ensuring targets are met and exceeded.
Gradually assume full responsibility for the event P&L, including accurate forecasting, cost management, and budget optimisation.
Work with finance and leadership teams to ensure the event’s profitability and long-term sustainability.
Build and lead a high-performing cross-functional team as specialist functions (sales, marketing, operations) expand.
Continue to innovate the Bett USA product and experience, ensuring it becomes the must-attend EdTech event in North America.