Event Center General Manager

Mall of America•East Rutherford, NJ

5d•$110,000

About The Position

The General Manager for the American Dream Event Center leads all aspects of the center’s operations, including staff management, event logistics, conventions, exhibitions, and large-scale events. The role drives revenue, operational excellence, and memorable guest experiences while maintaining high standards for safety, service, and profitability. Responsibilities also include budget management, vendor contract negotiations, and coordination with marketing and public relations teams to promote events.

Requirements

Bachelor’s degree in business administration, Hospitality Management, Event Management, or a related field.
At least 7–10 years of experience in venue management, event operations, or hospitality leadership.
Proven track record managing large-scale entertainment, retail, or exposition venues.
Familiarity with event production technologies, ticketing systems, and CRM platforms.
Strong understanding of building systems, vendor management, and logistics coordination.
Experience managing multimillion-dollar budgets, forecasting, and P&L accountability.
Skill in contract negotiation and cost-control strategies.
Demonstrated ability to deliver exceptional guest experiences in high-traffic environments.
Ability to work flexible hours, including evenings and weekends.

Responsibilities

Develop and execute long-term strategic plans aligned with American Dream’s brand and business goals.
Identify growth opportunities through new event formats, partnerships, and audience engagement strategies.
Develop strategies to maximize revenue from events, sponsorships, concessions, and rentals.
Identify new business opportunities, including partnerships, branded activations, and recurring event series.
Analyze market trends and competitor activity to identify opportunities and strengthen the venue’s competitive position.
Develop and implement strategies to increase event bookings and revenue while ensuring exceptional guest experiences.
Partner with marketing, retail, and entertainment teams to align operations with broader center initiatives.
Collaborate with marketing and sales teams to attract high-profile events and exhibitions.
Conduct market research on trends and competitive benchmarks.
Develop pricing models and promotional packages to drive bookings and attendance.
Monitor operational performance and adjust strategic plans to achieve desired outcomes.
Explore and implement technologies to improve guest experience and operational efficiency.
Oversee daily maintenance and operations, ensuring facilities are safe, clean, and functional.
Manage scheduling and allocation of equipment, staff, and transportation resources.
Monitor event timelines, resolve logistical issues, and adapt plans to maintain smooth operations.
Ensure compliance with safety regulations and maintain emergency preparedness during events.
Track operational expenses and manage budgets for supplies, labor, and services.
Prepare annual budgets and monthly forecasts for the Event Center.
Track expenses and revenue streams to maintain cost control and financial efficiency.
Manage staff, event logistics, vendor contracts, and coordination with marketing and public relations teams.