Equipment Sales, Territory Manager

GenServe•Maple Valley, WA

32d•$60,000 - $80,000

About The Position

GenServe, LLC is an independent provider of scheduled and emergency power generator maintenance, repair, and sales, primarily serving commercial customers. The Equipment Sales – Territory Manager drives new business growth and customer satisfaction by promoting and selling the company’s services and equipment. The role builds and maintains client relationships, understands and addresses customer needs, and provides technical support and service. It is responsible for achieving sales targets, expanding the customer base, and contributing to the company’s success and reputation while providing a positive customer experience. Reporting to the Vice President of Equipment Sales, the Territory Manager identifies potential clients, generates leads through research and networking, and visits client sites. The role develops tailored sales proposals, negotiates terms, closes deals, and manages new and existing client relationships. It also oversees project management of sales through completion and handles sales administration, including records, CRM systems, expense tracking, and compliance. The position collaborates with internal teams, contributes to sales strategy, and requires strong knowledge of the company’s products and ongoing learning about industry developments.

Requirements

Bachelor’s degree or equivalent combination of education, work experience, technical training, or certifications relevant to the products being sold.
Prior sales experience.
Superior verbal and written communication skills.
Excellent MS Office skills.
Ability to generate leads through research, networking, and outreach.
Proficiency in cold calling, sales presentations, proposal preparation, negotiation, and closing.
Ability to think creatively to overcome sales obstacles and persist in follow-ups while handling rejection professionally.
Ability to prioritize tasks effectively while meeting deadlines and sales targets.
Ability to use CRM software and other sales tools effectively and adjust strategies in response to market changes.
Ability to maintain a professional demeanor and appearance in client interactions.

Nice To Haves

Industry experience in power generation equipment service or sales, or a similar field.
Experience with Salesforce or a similar CRM.

Responsibilities

Identify potential clients and generate leads through research, networking, and cold calling.
Travel to client sites to present service options and company capabilities and discuss customer needs.
Create detailed, competitive sales proposals tailored to each client.
Negotiate terms, prices, and contracts and close sales.
Manage and nurture client relationships to support customer satisfaction and repeat business.
Analyze market trends, competitor activity, and customer feedback to refine sales strategies and identify opportunities.
Address and resolve client issues and complaints promptly.
Maintain detailed records of sales activity, customer interactions, and progress toward sales targets.
Use CRM software to manage client information, sales activity, and the sales pipeline.
Track and report travel and business expenses in accordance with company policies.
Follow company policies, industry regulations, and ethical standards in sales activities.
Work with internal teams, including service operations and marketing, to coordinate client management.
Participate in sales strategy meetings and share field insights to help shape company sales strategies.
Develop and maintain knowledge of company products, technical specifications, and applications.
Stay up to date on industry developments, new products, and technological advancements.
Oversee project management of equipment sales through completion.