Enterprise Segment Marketing Associate

athenahealth

6d•Hybrid

About The Position

We are looking for a Marketing Associate to join our Enterprise Marketing team. Our team partners closely with Enterprise Sales and leads the broader marketing organization to develop and execute innovative campaigns and programs that drive demand and grow market share in a competitive, highly fragmented industry. In this role, the Marketing Associate will utilize an understanding of our segments’ audiences and their needs to support message development and at scale tactics like campaigns, as well as develop 1:1 content and messaging to support the growth of our largest enterprise customers. We are looking for a strong communicator who can work collaboratively and creatively with different stakeholders across the business. This individual should be organized, detail-oriented and able to strategize and execute multiple projects effectively and on time. The ideal candidate can independently identify the tasks needed to complete a project and take action at “sales speed”. The Enterprise Segment Marketing team owns the Enterprise go-to-market strategy for healthcare organizations with 275+ MDs, working in close alignment with our Sales stakeholders and Marketing partners to help grow pipeline and bookings. We support the new and existing logo Enterprise business through at-scale, 1:few, and 1:1 tactics informed by our strategy to grow the business across our key audiences, by leveraging tactics like web and paid media, lead generation partnerships, outbound activations, industry and proprietary events, sales enablement, active pipeline deal support, and customer co-marketing.

Requirements

Bachelor’s degree in business, marketing, or related field required
1-3 years’ experience in marketing or sales; content and messaging experience preferable
Strong writing, communication, Excel reporting, and presentation development skills
Impeccable project management skills and highly detail-oriented
Ability to interface directly with sales teams
Ability to manage multiple projects at once from concept to completion
Self-starter who can work independently in a fast-paced environment

Nice To Haves

content and messaging experience preferable

Responsibilities

Support campaign development through execution by drafting comprehensive campaign briefs and working closely with cross-functional and partner marketing teams to ensure successful launch and delivery.
Develop recruitment launch materials for events and campaigns to support SDR/Inside Sales outreach efforts.
Assist with SDR/Inside Sales outreach play development, from content creation and stakeholder alignment to play execution and performance reporting.
Support development of compelling messaging that resonates with our Enterprise prospects and their various buyer personas, while aligning to our athenahealth brand and value messaging.
Support event recruitment and execution
Proactively engage with the sales team to coordinate marketing activities, communicating frequently to build trust and alignment.
Create customized, compelling content in support of individual sales strategies to help a prospect understand why a partnership with athenahealth is the right decision for their business.
Test, measure, analyze, and optimize marketing tactic performance, report on results and apply learnings to future strategies.
Equip sales with latest market and audience insights, messaging, and compelling proof points to help increase sales productivity and effectiveness.