Segment Growth Marketing Associate

Vertiv Group • Columbus, OH

20h • Onsite

About The Position

The Segment Growth Marketing Analyst partners with Segment Growth Marketing Leaders across NeoCloud, Telecom, Enterprise, and Commercial & Industrial (C&I) to execute and optimize integrated marketing initiatives. This role advances strategies that drive reputation, revenue, and relationships, while strengthening sales enablement through measurable, data-driven programs. The ideal candidate is highly organized, analytical, and execution-focused, with a strong track record of delivering both digital and in-person initiatives that accelerate pipeline growth and create impact across segments.

Requirements

• 2 years of experience in marketing, preferably in B2B or technology environments with exposure to campaigns, events, and digital marketing execution.
• Strong project management skills with experience using tools such as Monday.com, Smartsheet, or Google Sheets.
• Analytical mindset with the ability to interpret data and translate insights into actionable recommendations.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and regions.
• Highly organized with strong attention to detail and the ability to manage and prioritize multiple projects independently.
• Proactive, execution-focused, and results-driven, with a strong sense of ownership and urgency.
• Intermediate knowledge of layout and graphic design, with the ability to guide stakeholders and designers toward effective outputs.
• Passion for driving measurable marketing impact across segments.

Nice To Haves

• Marketing Automation Platform (Eloqua), 6sense, and/or CRM Platform (Oracle Sales Cloud), Sprinklr, and Wrike experience is a strong plus.
• Certifications in digital marketing or marketing automation platforms (e.g., Google Analytics, HubSpot, Marketo, or equivalent) preferred.
• Project management certification (e.g., PMP, CAPM, or Agile/Scrum) is a plus.

Responsibilities

• Execute and optimize integrated marketing programs across NeoCloud, Telecom, Enterprise, and C&I segments to support pipeline growth and business objectives.
• Partner closely with Segment Growth Marketing Leaders to translate strategy into actionable campaigns and initiatives.
• Plan, coordinate, and deliver digital and in-person marketing activities, including events, webinars, and targeted campaigns.
• Manage project timelines, deliverables, and cross-functional coordination using project management tools.
• Track, analyze, and report on campaign and event performance, ensuring alignment with KPIs and pipeline impact.
• Collaborate with sales, regional marketing, and cross-functional teams, while maintaining accurate marketing attribution and supporting segment-specific messaging and materials.

Benefits

• The stability of a global leader in a growing industry and the opportunity of a startup.
• Opportunity to design, manufacture and service the mission-critical infrastructure technologies for vital applications in data centers, communication networks and commercial and industrial environments.
• Global reach in nearly 70 countries.
• Opportunity to deliver greater value to our customers and create new opportunities for our people.
• Equal Opportunity/Affirmative Action employer.
• Promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed