Growth Marketing Associate
About The Position
Wine.com is the nation’s leading online wine retailer, connecting millions of customers with the world’s finest wines. We’re a data-driven, fast-moving team that takes performance marketing seriously — and we’re building the team to match our ambitions. We’re looking for a Growth Marketing Associate to join our in-house paid media team. Paid search is your core discipline — you know Google Ads cold, you’ve managed Shopping and Performance Max campaigns, and you think in terms of ROAS and contribution margin. You’ll own search while contributing across paid social and other channels as part of a collaborative, full-funnel acquisition team. Hybrid/Remote.
Requirements
- Hands-on experience with Google Ads, Google Merchant Center, Shopping, and Performance Max
- Experience in ecommerce or retail; understanding of product feeds, margin economics, and seasonal buying patterns
- Comfortable with data: pulling reports, managing spreadsheets, connecting performance signals to business impact
- Experience building AI-powered workflows and automations in a marketing context
- Adaptable to privacy changes, platform shifts, and algorithm updates
- Bachelor’s degree
- 2–4 years of paid search / SEM experience with hands-on Shopping and Performance Max campaign management required
- Ecommerce or retail vertical experience required
- Google Merchant Center and feed management experience required
Nice To Haves
- Eager to expand into paid social and other channels over time
- Attention to detail is in your DNA
- Passion for wine & spirits is a definite plus
- Adobe Analytics experience preferred
- Paid social experience (Meta, TikTok, etc.) is a plus
- Search Ads 360 experience is a plus
Responsibilities
- Own and optimize paid search campaigns (brand, non-brand, Shopping, and Performance Max) across national and regional efforts
- Manage Google Merchant Center feeds — structure, optimization, and troubleshooting
- Build and iterate on campaigns with a test & learn mindset: copy, bids, audiences, match types
- Leverage value-based bidding and offline conversion data to optimize toward business outcomes — efficient revenue, margin, and customer LTV growth
- Partner with CRM, Product, and Engineering on first-party audience strategies and feed quality
- Monitor performance daily; build and maintain dashboards in enterprise reporting tools
- Collaborate cross-channel with the broader Digital Acquisition team on full-funnel strategy
Benefits
- Hybrid/Remote
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
101-250 employees
