Segment Growth Marketing Associate

Vertiv • Columbus, OH

20h • Onsite

About The Position

The Segment Growth Marketing Analyst partners with Segment Growth Marketing Leaders across NeoCloud, Telecom, Enterprise, and Commercial & Industrial (C&I) to execute and optimize integrated marketing initiatives. This role advances strategies that drive reputation, revenue, and relationships, while strengthening sales enablement through measurable, data-driven programs. The ideal candidate is highly organized, analytical, and execution-focused, with a strong track record of delivering both digital and in-person initiatives that accelerate pipeline growth and create impact across segments.

Requirements

• Preferred 2 years of experience in marketing, preferably in B2B or technology environments with exposure to campaigns, events, and digital marketing execution.
• Strong project management skills with experience using tools such as Monday.com, Smartsheet, or Google Sheets.
• Analytical mindset with the ability to interpret data and translate insights into actionable recommendations.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and regions.
• Highly organized with strong attention to detail and the ability to manage and prioritize multiple projects independently.
• Proactive, execution-focused, and results-driven, with a strong sense of ownership and urgency.
• Intermediate knowledge of layout and graphic design, with the ability to guide stakeholders and designers toward effective outputs.
• Passion for driving measurable marketing impact across segments.

Nice To Haves

• Marketing Automation Platform (Eloqua), 6sense, and/or CRM Platform (Oracle Sales Cloud), Sprinklr, and Wrike experience is a strong plus.
• Certifications in digital marketing or marketing automation platforms (e.g., Google Analytics, HubSpot, Marketo, or equivalent) preferred.
• Project management certification (e.g., PMP, CAPM, or Agile/Scrum) is a plus.

Responsibilities

• Execute and optimize integrated marketing programs across NeoCloud, Telecom, Enterprise, and C&I segments to support pipeline growth and business objectives.
• Partner closely with Segment Growth Marketing Leaders to translate strategy into actionable campaigns and initiatives.
• Plan, coordinate, and deliver digital and in-person marketing activities, including events, webinars, and targeted campaigns.
• Manage project timelines, deliverables, and cross-functional coordination using project management tools.
• Track, analyze, and report on campaign and event performance, ensuring alignment with KPIs and pipeline impact.
• Collaborate with sales, regional marketing, and cross-functional teams, while maintaining accurate marketing attribution and supporting segment-specific messaging and materials.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees