2027 Enterprise Marketing Rotational Analyst Program - Cleveland

KeyBank • Brooklyn, OH

18h • Hybrid

About The Position

KeyBank’s Enterprise Analyst Program is a multi-week training program designed to help participants transition from college to a full-time career. It introduces analysts to Key’s business and strategic pillars, employee benefits, and teams through networking, executive presentations, and relevant training. After the program, analysts join their line of business and begin a rotational program within a specific segment or enter a full-time role. Continued development includes mentorship focused on shared learning, professional development, and career goals.

Enterprise Marketing brings the KeyBank brand to life while supporting business goals across lines of business. The function maintains a consistent brand and develops marketing campaigns aligned with business goals, with an emphasis on speed, agility, cost efficiency, and effectiveness. Its work includes brand creation and development, sponsorships and activation, creative development, legal and compliance approvals, and marketing analytics.

The Enterprise Marketing Rotational Analyst works with industry and product experts across teams including Branding, Sponsorships, Creative, Digital Platform, and Marketing Analytics. The analyst learns about client and prospect needs, advises on effective marketing use, recommends tactics to meet marketing objectives, and develops the ability to influence business partners and stakeholders. Rotations begin after foundational training and last 12 months total, with two six-month rotations. The role is based at 4910 Tiedeman Road in Brooklyn, Ohio, with an approach that prioritizes in-office presence while allowing flexible options when work can be performed effectively in a mobile environment. The program starts July 14, 2027.

Requirements

• Obtain a four-year or graduate-level degree by May 2027, with focused coursework in marketing, communications, or a related field.
• Minimum undergraduate GPA of 3.0.
• Demonstrated leadership and teamwork through past work experience and/or extracurricular activities.
• Solid analytical, problem-solving, communication, and presentation skills.
• Proficiency in Excel and PowerPoint.
• Not eligible for employment visa sponsorship, including H-1B sponsorship; candidates requiring sponsorship to maintain employment eligibility are not eligible.

Nice To Haves

• Prior experience in the field is preferred.
• Outstanding academic achievement.

Responsibilities

• Support marketing managers in creating marketing plans and executing programs.
• Work with marketing managers to understand project scope and context for each line of business and help bring projects to completion, depending on timelines.
• Research competitors’ marketing activity by performing gap analyses and making recommendations for branding or marketing channels.
• Coordinate day-to-day deliverables with internal stakeholders and other line-of-business and enterprise partners.
• Support reporting on marketing metrics where appropriate.
• Assist with budget updates and spreadsheets where appropriate, depending on the marketing team.
• Understand client and prospect needs and provide consultation on effective use of marketing.
• Recommend tactics to achieve marketing objectives and influence business partners and stakeholders in the effective use of marketing.

Benefits

• $5,000 sign-on bonus.
• Employee benefits are introduced as part of the analyst training program; the posting refers applicants to a benefits list for position eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level