2027 Enterprise Marketing Rotational Analyst Program - Cleveland

KeyBank•Brooklyn, OH

2d•Hybrid

About The Position

KeyBank’s Enterprise Analyst Program is a multi-week training program that helps college students transition to a full-time career at Key. Analysts learn about Key’s business and strategic pillars, attend networking events, hear from executive leaders, and receive training before beginning their roles. After training, analysts join their line of business and work with their teams in a rotational program or full-time role. Ongoing development includes mentorship and support for professional development and career goals. Enterprise Marketing works to bring the KeyBank brand to life while supporting business goals across lines of business. Its work includes brand development and effectiveness, sponsorships and activation, creative development, legal and compliance approvals, and marketing analytics, with a focus on agile, cost-efficient campaign execution. The Enterprise Marketing Rotational Analyst works with industry and product experts across teams including Branding, Sponsorships, Creative, Digital Platform, and Marketing Analytics. The analyst learns about client and prospect needs, consults on effective uses of marketing, recommends tactics to achieve marketing objectives, and learns to influence business partners and stakeholders. Rotations begin after foundational training and continue for 12 months, with each rotation lasting six months.

Requirements

Must obtain a four-year degree or graduate-level degree by May 2027, with focused coursework in marketing, communications, or a related field.
Outstanding academic achievement, with a minimum undergraduate GPA of 3.0.
Demonstrated leadership and teamwork through past work experience and/or extracurricular activities.
Solid analytical, problem-solving, communication, and presentation skills.
Proficiency in Excel and PowerPoint.
Must not require employment visa sponsorship to maintain employment eligibility.

Nice To Haves

Prior experience in the field.

Responsibilities

Support marketing managers in creating marketing plans and executing programs.
Work with marketing managers to understand project scope and context for each line of business and assist in completing projects according to timelines.
Research competitors and perform gap analyses, providing recommendations for consideration by branding and marketing channels.
Coordinate day-to-day deliverables with internal stakeholders and other line-of-business and enterprise partners.
Support reporting on marketing metrics where appropriate.
Assist with budget updates and spreadsheets where appropriate, depending on the marketing team.