Enterprise Growth Manager (Healthcare)

Pointr•Boston, MA

1d•Hybrid

About The Position

Pointr is the market leader in Indoor Mapping, Location, and Analytics, and the inventor of AI-based map production. Its innovative (20+ patents) Pointr Maps™ platform is used by millions of users across offices, retail locations, airports, hospitals, and more every month. As the top choice of Fortune 100 customers and billions of sqft. deployed globally (30+ countries), Pointr is always on the lookout for great team members to support its fast growth. Our core values are Ownership, Harmony, and Scale, and we look for Passionate, Kind, and No-Ego team members to join the team. Role Overview We’re looking for an Enterprise Growth Manager (Healthcare) to drive scalable pipeline generation and revenue growth within our healthcare vertical. This role sits at the center of our go-to-market motion, partnering closely with Sales, Product, and Marketing to design and execute high-impact growth initiatives. You’ll own demand generation across enterprise and mid-market healthcare accounts, combining creativity with data-driven execution to attract, engage, and convert the right audiences. You’ll play a key role in shaping our healthcare GTM strategy, experimenting with new channels, and continuously optimizing performance. This is a highly cross-functional, hands-on role requiring strong ownership, commercial thinking, and the ability to engage senior stakeholders through compelling campaigns and messaging.

Requirements

4+ years of experience in Growth Marketing, Sales, Demand Generation, or similar roles in B2B SaaS
Experience in start-up or high-growth environments, comfortable with ambiguity
Experience selling to, marketing to, or prospecting into U.S. healthcare organizations strongly preferred
Strong account research skills and the ability to map stakeholders in complex enterprises
Proven track record of driving pipeline and measurable growth outcomes
Strong understanding of multi-channel marketing (email, paid, organic, events, ABM)
Creativity and resourcefulness in how you open doors and create engagement
Data-driven mindset with experience in analytics and campaign optimization
Confident communicator with the ability to collaborate cross-functionally
Highly proactive, creative, and willing to challenge the status quo

Nice To Haves

Experience in enterprise SaaS environments
Exposure to healthcare, digital health, or health IT
Experience with ABM and verticalized GTM strategies
Interest in storytelling, brand building, and customer advocacy

Responsibilities

Build and execute high-impact Account-Based Marketing (ABM) programs targeting enterprise healthcare accounts
Build and maintain a prioritized target list of U.S. hospitals, health systems, and IDNs based on relevant buying signals
Identify signals such as new campus openings, mobile app launches, digital leadership hires, EHR related initiatives, and engagement with our campaigns or events.
Partner closely with Sales and Marketing Excellence to align on target accounts, messaging, and pipeline goals
Conduct deep account research to understand strategic priorities, organizational structure and craft highly personalized, relevant outreach that drives curiosity, engagement, and credibility. likely stakeholders, current tools, and potential pain point.
Develop and test creative campaign ideas tailored to healthcare audiences
Generate qualified pipeline and accelerate growth within the healthcare segment
Act as a growth champion, bringing new ideas, experimentation, and energy to the tea
Analyze pipeline performance and continuously iterate based on data insights
Optimize conversion across the funnel (MQL → SQL → pipeline)
Collaborate with Product and Customer teams to translate value propositions into compelling narratives
Leverage insights from the market to refine positioning and messaging
Support healthcare-focused events, partnerships, and go-to-market initiatives
Qualify early interest and hand off well-developed opportunities to sales leadership.