Enterprise Event Lead
About The Position
The Enterprise Event Lead owns TransPerfectNEXT, an invite-only series of flagship conferences and regional roadshows across the USA, EMEA, and APAC. The role leads each event from strategy and campaign planning through production, on-site execution, and post-event analysis. The lead shapes event narratives with executive leadership, adapts messaging for regional cultural nuance, and works with internal marketing teams and external partners to attract the right audiences and deliver memorable experiences. The role also oversees budgets, vendors, venues, event technology, speakers, and VIP experiences, and uses registration, engagement, and ROI data to improve future events. International travel is approximately 15%.
Requirements
- At least 7 years of experience in B2B event marketing.
- Demonstrated experience leading both attendance-driving marketing and event production for large-scale international B2B events.
- Experience leading regionalized marketing campaigns for large-scale international events.
- Track record of managing multiple events and stakeholder groups simultaneously across time zones and cultures.
- Confidence owning budgets, vendor relationships, and venue negotiations.
- Ability to analyze registrations, engagement, and ROI data and use it to improve campaigns.
- Excellent communication and stakeholder management skills, including working with executive leadership, keynote speakers, and local suppliers.
- Highly organized, efficient, and detail-oriented.
- Proactive and service-minded, with willingness to go the extra mile.
- Willingness to travel internationally, approximately 15%.
Nice To Haves
- Experience in enterprise technology, SaaS, or global services.
- Hands-on experience with event registration platforms, mobile event apps, lead capture, and virtual or hybrid event technology.
- Familiarity with localization, language technology, or global services.
Responsibilities
- Shape event narratives with executive leadership and adapt them for regional cultural nuance.
- Plan and launch multi-channel attendance campaigns across email, paid media, social, web, and partner marketing with the Digital Marketing team, coordinating localization with regional marketing and sales.
- Partner with internal teams and external speakers on promotional content, session previews, attendee engagement, and post-event assets.
- Build production timelines, run-of-show documents, and cross-functional plans.
- Oversee event technology, including registration platforms, event apps, lead capture, and virtual or hybrid technology.
- Own event budgets and track registrations, engagement, and ROI by region.
- Lead post-event debriefs and apply lessons to improve future events and campaigns.
- Source venues and negotiate contracts.
- Direct audiovisual providers, caterers, designers, swag, signage, and local suppliers to deliver on time, within budget, and on brand.
- Manage on-site event operations, including setup, registration, session transitions, sponsor areas, and real-time problem-solving.
- Own speaker onboarding, travel, briefings, and rehearsals, and manage VIP experiences for senior guests and leadership.
- Collaborate with Leadership, Marketing, Sales, Client Services, Creative, and the global events team.
- Travel internationally as needed, approximately 15%.
- Share examples of events and campaigns personally led.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
