Enterprise Event Lead
About The Position
The Enterprise Event Lead owns TransPerfectNEXT, an invite-only series of flagship conferences and regional roadshows across the USA, EMEA, and APAC. The role is responsible for the event strategy and narrative, attendance campaigns, audience, venues, vendors, budgets, technology, and on-site execution. Working with executive leadership and teams across Marketing, Sales, Client Services, Creative, and global events, the lead adapts event narratives and campaigns to regional and cultural needs and turns event results into improvements for future programs. The role manages events from the initial campaign through production and post-event debriefs. It includes coordinating multi-channel marketing with digital, regional marketing, and sales teams; developing production plans; managing event technology, speakers, VIPs, suppliers, and budgets; and running events on site. International travel is approximately 15%.
Requirements
- At least 7 years of experience in B2B event marketing.
- Experience leading regionalized marketing campaigns for large-scale, international events.
- A track record of running multiple events and stakeholder groups simultaneously across time zones and cultures.
- Experience owning budgets, vendor relationships, and venue negotiations.
- Ability to analyze registrations, engagement, and ROI and use the data to improve campaigns.
- Excellent communication and stakeholder-management skills, including working with executive leadership, keynote speakers, and local suppliers.
- Highly organized, efficient, and detail-oriented.
- Proactive and service-minded, with a willingness to go the extra mile.
- Willingness to travel internationally approximately 15%.
- Applicants should be prepared to share examples of events and campaigns they have led.
Nice To Haves
- Hands-on experience with event registration platforms, mobile event apps, lead capture, and virtual or hybrid event technology.
- Familiarity with localization, language technology, or global services.
- Experience in enterprise technology, SaaS, or global services is identified as ideal.
Responsibilities
- Work with executive leadership to shape each event’s narrative and adapt it for regional cultural nuances.
- Plan and launch multi-channel attendance campaigns across email, paid media, social, web, and partner marketing with the Digital Marketing team, in coordination with regional marketing and sales.
- Partner with internal teams and external speakers on promotional content, session previews, attendee engagement, and post-event assets.
- Build production timelines, run-of-show documents, and cross-functional plans.
- Oversee event technology, including registration platforms, event apps, lead capture, and virtual or hybrid technology.
- Own event budgets and track registrations, engagement, and ROI by region; lead debriefs and apply lessons to future events.
- Source venues and negotiate contracts in conjunction with the global events team.
- Direct A/V, caterers, designers, swag, signage, and local suppliers to deliver on time, on budget, and on brand.
- Run events on site, including setup, registration, session transitions, sponsor areas, and real-time problem-solving.
- Manage speaker onboarding, travel, briefings, and rehearsals, and deliver the VIP experience for senior guests and leadership.
- Collaborate with Leadership, Marketing, Sales, Client Services, and Creative while owning event strategy, execution, and results.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
