Enrollment Communications Coordinator at SUNY Onondaga Community College

MACNY's Job Board • City of Syracuse, NY

1d • $44,000 - $55,000 • Remote

About The Position

SUNY Onondaga Community College, located in Syracuse, NY is currently recruiting for an Enrollment Communications Coordinator. The Enrollment Communications Coordinator is responsible for planning, creating, and executing targeted communications that support prospective students throughout the enrollment process, including recruitment, application completion, financial aid engagement, and matriculation at the College. This role develops clear, accessible messaging for prospective students, applicants, and admitted students across multiple channels, including email, SMS, web content, and print materials. The Coordinator works closely with all enrollment-related offices to ensure consistent, student-centered communications that advance enrollment goals and promote access.

Requirements

• Bachelor's degree from an accredited university, college or foreign equivalency in Communications, Marketing, English, Higher Education, or a related field
• 2 years of professional experience in communications, marketing, admissions, enrollment management, or a related area
• Documented experience writing or editing content for communication channels (print, email, web, and/or social media)
• Strong written communication skills with the ability to translate complex enrollment and financial aid processes into clear, student-friendly language
• Understanding of enrollment funnels, recruitment strategies, and student decision-making processes
• Ability to manage multiple projects and deadlines independently
• Commitment to access, equity, and serving diverse student populations, including adult learners and first-generation students

Nice To Haves

• Proficiency with standard office software (Microsoft Office or Google Workspace)
• Experience using CRM or enrollment communication platforms (e.g., Slate, Ellucian, Salesforce, TargetX)
• Knowledge of best practices in accessibility, inclusive language, and plain language communication
• Experience supporting recruitment or student success initiatives
• Bilingual in English and Spanish. English and other languages will be considered
• Familiarity with CRM systems and mass communication platforms preferred

Responsibilities

• Develop, manage, and execute enrollment communication campaigns for prospective, applicant, and accepted students
• Write and edit student-facing content including emails, text messages, web pages, letters, and print materials
• Coordinate communication timelines tied to recruitment cycles, application deadlines, financial aid processes, and enrollment milestones
• Maintain and update enrollment-related content on the College website and CRM platforms
• Collaborate with Admissions, Financial Aid, and Enrollment Management staff to identify communication needs and improve application completion and yield
• Serves as the campus wide systems administrator for the OCC texting platform, Mongoose. This includes training of new users, creating and implementing training modules, system management, and serves liaison with Mongoose account executives.
• Use CRM and communication tools to segment audiences and personalize messaging
• Monitor campaign performance and assist with reporting (e.g., open rates, click-through rates, application and enrollment progress)
• Ensure messaging aligns with institutional branding, accessibility standards, and inclusive language best practices
• Support recruitment and onboarding initiatives through promotional and informational communications (e.g., open houses, admitted student events, orientation)
• Serve as a communications liaison between Enrollment Management departments and the College's Marketing and Communications team.
• Lead the Student Success Communications Committee providing direction to drive consistent, student-centered messaging across campus
• Develop and lead training for the enrollment division on effective, student-centered communication strategies
• Perform other related duties as assigned

Benefits

• New York State Local Retirement System (pension) or an Optional Retirement Plan (401a).
• Excellent health, dental, and vision insurance plans (qualifying domestic partner included).
• Public Service Loan Forgiveness program for eligible borrowers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level