Engagement Manager

American College of Obstetricians and Gynecologists•Washington, DC

1d•$75,000 - $85,000•Hybrid

About The Position

The Engagement Manager leads data-informed strategies to recruit, retain, and engage ACOG members and volunteers in partnership with Membership leadership. The role collaborates with marketing, communications, and design teams to create member-focused campaigns and collateral, supports brand awareness and brand guideline compliance, and uses membership data to inform planning. The position develops and leads volunteer engagement and recognition strategies, and manages ACOG's online member community and engagement tools, including Gather Voices. It drives participation, establishes community governance and moderation guidelines, guides channel owners on content planning, and creates metrics and reporting to help internal stakeholders assess engagement, trends, opportunities, and risks. This is a hybrid position requiring commuting to ACOG's Washington, D.C. office.

Requirements

Understanding of the membership or customer life cycle.
Excellent analytical, interpersonal, and communication skills.
Demonstrated customer service proficiency, with high standards of timeliness and responsiveness.
Strong problem-solving abilities and curiosity.
Collaborative mindset suited for cross-department teamwork.
Bachelor's degree, preferably in communications, marketing, or a related field.
Five years of membership association experience and communications experience.

Responsibilities

Provide membership marketing guidance, review content, and serve as a departmental liaison for membership marketing efforts across the organization.
Support brand awareness and ensure ACOG brand guidelines are followed.
Analyze membership data to inform strategic planning for member retention and recruitment.
Execute member recruitment and engagement strategies in collaboration with Membership leadership.
Partner with the marketing team to expand and diversify member reach for programs, events, and products.
Develop and lead a volunteer engagement strategy aligned with the organization's mission, membership strategy, and strategic priorities.
Recognize and celebrate volunteer contributions through appreciation programs, awards, and regular communication.
Develop member-focused collateral for campaigns and other initiatives in collaboration with the design team.
Manage and support the use of the Gather Voices platform as an organization-wide membership engagement tool.
Develop, manage, and execute ACOG's online member community strategy to increase awareness, participation, engagement, and member value.
Develop metrics and reporting to track and share community forum usage, engagement, trending topics, opportunities, and risks with internal stakeholders.
Guide and support community channel owners in developing strategic content plans to achieve their platform goals.
Develop a process, including key performance indicators, for creating new online member communities and assessing existing communities, with recommendations for modifications.
Create and manage online community moderation, guidelines, and governance, and enforce them when needed.
Perform other duties as assigned in support of organizational priorities.