Engagement Lead - Marketing AI

Accelerize 360Dallas, TX
Hybrid

About The Position

Accelerize 360 is an AI-enabled consulting and technology firm serving clients across Banking, Insurance, Retail, and Sports. We're looking for an Engagement Lead that owns the strategy, delivery quality, and commercial growth of how we help clients build smarter, more personalized customer engagement. This is a hands-on client advisory role. You'll deliver marketing automation, personalization and intelligence solutions across a variety of technology stacks, including but not limited to Salesforce Data Cloud and Marketing Cloud.

Requirements

  • 8+ years of experience in marketing automation, martech, or personalization strategy and delivery, with progressively senior scope
  • Hands-on experience with major marketing automation and CDP platforms (e.g., Salesforce Marketing Cloud, Salesforce Data Cloud, or comparable tools such as Adobe Experience Platform, Braze, HubSpot)
  • Track record of leading client-facing engagements from strategy through implementation
  • Strong grasp of customer data strategy, segmentation, journey orchestration, and personalization at scale
  • Comfort operating in regulated or complex verticals (Banking, Insurance, Retail, or similar) a plus
  • Excellent communication skills, with the ability to move fluidly between executive strategy conversations and technical delivery detail
  • Ability to meet travel requirements, when applicable (potential for up to 20% travel)
  • Able to work US Eastern Standard Time Hours

Nice To Haves

  • Salesforce certifications (Marketing Cloud, Data Cloud, or related) a plus, not required

Responsibilities

  • Lead delivery oversight across client engagements spanning marketing automation, campaign orchestration, personalization, and customer data strategy, across technology stacks including but not limited to Salesforce Data Cloud and Marketing Cloud
  • Serve as a senior client-facing advisor on marketing technology strategy, from discovery through solution design
  • Partner with Sales and Strategy on GTM positioning, proposal development, and pricing for marketing automation engagements
  • Stay current on the marketing technology landscape and identify where new platforms, AI capabilities, or approaches create client value, collaborating with our Center of Innovation on productization opportunities
  • Represent the organization in client escalations, executive presentations, and business development conversations
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