Enablement Lead

Element451

About The Position

Element451 is the AI-native CRM and agent platform built for higher education. We help colleges and universities modernize engagement, recruitment, enrollment, and student success with intelligent automation and a product customers genuinely love. As our customer base grows, success is defined not just by launching - but by whether teams actually adopt the platform and build durable operating habits around it. This role exists to make Element451 stick. The Role As an Enablement lead, you own the enablement layer of implementation: training, workflow coaching, best practices, and change support that turns a configured system into a team that knows how to run it. You partner closely with the Implementation lead(who owns delivery plan and go-live date). While they drive the master timeline, you drive readiness, confidence, and adoption - the factors that determine whether go-live becomes long-term success.

Requirements

2–6 years in customer enablement, implementation consulting, onboarding, training, or adoption-focused CS roles
Strong facilitation and training skills (comfortable leading sessions with diverse stakeholders)
Familiarity with CRM/marketing automation concepts; higher-ed enrollment ops context is a major plus
Ability to translate technical concepts into practical workflows for non-technical teams
Organized and proactive: you track commitments, follow through, and keep customers moving

Nice To Haves

experience with AI workflows/agent concepts and how to drive responsible adoption

Responsibilities

Deliver role-based training for enrollment teams, marketers, admins, and leadership
Create practical, institution-specific enablement that reflects how the customer actually works
Reinforce learning through office hours, follow-ups, and “train-the-trainer” approaches
Guide institutions in building repeatable processes and governance around core capabilities
Drive adoption of high-value workflows (journeys, automation, segmentation, AI agents, reporting) aligned to outcomes
Identify adoption risks early (confusion, low engagement, unclear ownership) and implement mitigation plans
Lead working sessions focused on usability, process design, and “how this should run day-to-day”
Recommend best-practice patterns for common higher-ed use cases (funnels, cadences, segmentation, reporting)
Help customers translate goals into operational habits—not just features turned on
Create customer-facing resources: guides, SOPs, checklists, training decks/videos, and quick references
Maintain internal enablement assets to reduce repeat questions and improve consistency across implementations
Partner with Implementation and CS to feed common enablement gaps back into playbooks
Build an onboarding program for internal teams
Deliver lunch & learn trainings
Liaison with product to develop training materials for new products/features
Enable resellers that will be implementing Element451 or supporting Element451 customers
Develop comprehensive partner curriculum for various tiers and expertise levels
Manage and evolve the partner certification framework to ensure implementation quality
Oversee the maintenance and updates of partner-facing learning modules (LMs) and enablement content
Collaborate with stakeholders on the design and execution of partner co-delivery models
Support go-live readiness by ensuring users are trained, processes are understood, and internal owners are clear
Contribute to the handoff package so CS inherits a customer that can operate confidently