Employer Brand & Talent Attraction Manager

Spear Physical and Occupational Therapy•New York, NY

1d•$120,000 - $150,000

About The Position

SPEAR is seeking a Talent Marketing Leader to help us become the employer of choice for physical therapists and healthcare professionals. This role will own the strategy and execution behind employer branding, recruitment marketing, candidate engagement, and top-of-funnel talent generation. Working closely with Talent Acquisition and Marketing, you'll build and scale programs that attract exceptional talent, strengthen our employer brand, and improve conversion throughout the candidate journey. This is a highly visible individual contributor role for someone who enjoys building from.

Requirements

5+ years in recruitment marketing, employer brand, or talent acquisition
Strong storytelling, content creation, and campaign development skills
Data-driven mindset with ability to translate insights into action
Entrepreneurial, builder-oriented mentality with a bias toward action
Passion for creating exceptional candidate experiences

Responsibilities

Drive top-of-funnel candidate growth and improve conversion
Own and elevate employer brand and recruitment marketing strategy
Operate as a hands-on individual contributor partnering with TA and Marketing
Define and evolve Employer Value Proposition (EVP) and talent messaging
Own careers site strategy, content, user experience and conversion optimization
Plan and execute recruitment marketing campaigns across key channels
Build and manage talent community and candidate engagement programs
Establish and track full-funnel metrics and optimize performance
Own offsite events that drive engagement and increase top of funnel activity
Lead campus, event, and community-based talent marketing initiatives
Referral program campaigns and internal marketing
Manage employer brand assets, recruiting collateral, and promotional materials
Recruiter branding and LinkedIn enablement
Social evangelist and brand ambassador programs
Monitor market trends, competitor activity, and emerging talent attraction strategies