Email & SMS Marketing Intern, Spring 2027

Power Digital

18h•Remote

About The Position

The Email & SMS Marketing Internship is a hands-on opportunity to gain real-world experience with email and SMS marketing in a fast-paced environment. The intern will learn how campaigns and automations work across lifecycle marketing platforms and how the components of a lifecycle program contribute to its success. The position is remote and open to current college students who are enrolled in an internship course for college credit. The internship is for Spring 2027, with a desired schedule of 15–20 hours per week. Compensation is college credit.

Requirements

Strong interest in a career that blends creativity and analytics.
Excellent oral and written communication skills.
Outstanding editing and proofreading skills.
Ability to prioritize and balance multiple tasks.
Detail-oriented.
Passion for storytelling.
Must be enrolled in a course at a college or university and receive credit for participation in the internship program.

Responsibilities

Learn lifecycle marketing best practices, strategies, and processes.
Learn to execute email and SMS campaigns in multiple lifecycle platforms.
Create email and SMS campaign calendars for a variety of clients.
Write custom email and SMS copy for different contact groups.
Segment campaign audiences using past customer behavior and demographic data.
Build targeted customer journeys based on previous site activity and purchase data.
Analyze email and SMS performance, report findings, and provide strategic recommendations.
Optimize the lifecycle user experience using performance data and A/B testing results.
Assist the lifecycle team with ad hoc projects, including reporting, execution, and copywriting.
Participate in an end-of-semester project demonstrating learnings in a client deliverable format.