Email / SMS Copywriter (AI First)

StartVim • Sioux Falls, SD

11d • Remote

About The Position

We are looking for a sharp, creative, fast, AI-First Email/SMS Copy Manager to join the team. This is a role for someone who loves email, understands how to develop and iterate on a brand, understands how to write copy that HOLDS ATTENTION, and knows how to use AI as a co-pilot. Ideally, you have worked in industries that may have SMS or email marketing restrictions (gambling, healthcare, cannabis etc.) – not a crutch. You’ll own copywriting for 1 brand responsible for creating high-converting, brand-aligned email campaigns and flows—averaging 30+ emails & 30+ SMS, per month. From product (warm-up sequences) to educational content, to lead nurture (working to convert qualified leads into sales) to flows that touch the entire customer journey, you'll create everything from scratch or refine AI-generated drafts with exceptional taste and judgment, to make sure that every email is both human and refined. Given our client-base, native-level English is a must for this role. This role is available fully Remote. No Agencies.

Requirements

• 4+ years owning email / lifecycle for DTC or subscription brands with hard revenue KPIs (conversion, LTV, reactivation), not just “brand.”
• Proven wins taking a high‑volume list and doubling conversion or LTV with data‑driven testing. Show the before/after numbers.
• Comfort with regulated or sensitive niches (health, finance, etc.) and compliant email/SMS practices.
• Deep familiarity with at least one modern ESP + automation stack (Klaviyo, Customer.io , Braze, etc.) and basic analytics (cohorts, RPR, LTV).
• AI‑first workflow: you use tools like ChatGPT/Claude to move 3–5× faster, but you know how to edit and keep voice human.
• Maintain fast-paced, high-quality output within a repeatable, efficient process.
• Native-level English is a must.

Nice To Haves

• Prior work in telehealth, HRT, or supplements.
• Experience building reactivation and upsell “money models” where backend offers drive most of the profit.
• Ability to translate email angles into social content briefs for IG/FB and blog / SEO posts targeting women 45–64.

Responsibilities

• Own the numbers: Directly accountable for conversion rate improvements across key funnels. Track, forecast, and report on revenue impact with ruthless clarity.
• Architect and run all email + compliant SMS campaigns and flows across the lifecycle: lead nurture, first conversion, onboarding, upsell, referral, and winback.
• Build segmented, behavior‑based journeys that move our avatar from “curious” to “committed subscribers," not just blast newsletters.
• Design and run constant A/B tests on hooks, offers, timing, and segmentation to beat control on opens, clicks, and revenue per recipient.
• Create quarterly reactivation and promo calendars that balance value‑first education with clear offers, not endless discounts.
• Optimize deliverability & build reporting dashboards and provide weekly/monthly performance readouts on key email KPIs: open rate, CTR, conversion rate, revenue attribution, churn impact.

Benefits

• Remote: our team is fully distributed across the world and functions fully remotely.
• Personal development: budget for books, courses, coaching.
• Personal wellness: budget for gym, health apps.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed