Email & SMS Program Lead

Slate Auto•Remote MI, MI

About The Position

Slate is seeking a highly accountable, detail-obsessed Email & SMS Program Lead to bring order and rigor to their owned-channel programs. This is a project management role at its core, responsible for the operational backbone of Email and SMS programs. The role involves organizing the team around the creation, sending, and reporting of every campaign, ensuring nothing is missed. The ideal candidate is a seasoned project manager with hands-on email marketing experience, capable of building intake processes, campaign calendars, and QA checklists, holding partners accountable to deadlines, and ensuring flawless, timely, and measured campaign execution. The role requires comfort with both project planning and Salesforce Marketing Cloud, and a strong sense of ownership.

Requirements

Bachelor's degree from a regionally accredited institution, or 3-5 years of relevant work experience.
A minimum of 3 years of project or program management experience, with proven hands-on experience managing email marketing execution.
Experience with Salesforce Marketing Cloud (or an equivalent CRM/ESP platform), including building and deploying campaigns, triggers, and journeys.
Demonstrated ability to manage multiple campaigns and projects end-to-end, on tight timelines, without dropping details.
Exceptional organizational skills and attention to detail, with a strong track record of QA and flawless execution.
Experience building triggers and journeys for always-on campaigns such as Abandon Cart, Post-Purchase, and Welcome Series.
Strong reporting skills — able to pull performance data and turn it into clear, actionable recommendations.
Excellent written and verbal communication skills, with the ability to hold partners accountable while keeping relationships strong.
A calm, ownership-driven approach in a fast-paced environment; you take responsibility for outcomes.

Responsibilities

Own end-to-end project management for Email and SMS programs — from intake and briefing through build, QA, deployment, and post-send reporting.
Organize the team around the creation, sending, and insights for every Email and SMS campaign, keeping creative, copy, data, and development partners aligned and accountable to deadlines.
Build and maintain the campaign calendar, intake process, and production workflow so priorities, timelines, and dependencies are clear to everyone.
Maintains project management systems and oversees the tracking of tickets, tasks, and epics.
Serve as the single point of accountability for on-time, error-free execution across all owned-channel sends.
Establish and enforce rigorous QA standards to ensure flawless campaign execution across email and SMS.
Manage and optimize the use of CRM tools, primarily Salesforce Marketing Cloud, to build, schedule, and execute campaigns.
Coordinate the build and maintenance of always-on triggers and journeys (e.g., Welcome Series, Abandon Cart, Post-Purchase, win-back) in partnership with the strategy and data teams.
Own campaign reporting cadence — pull performance data, generate regular reports, and surface clear, actionable insights and recommendations for continuous improvement.
Partner with the CRM strategy, creative, digital, and UX teams to translate plans into executable production schedules.
Uphold email list hygiene and deliverability best practices that support healthy inboxing and maximum engagement.
Drive continuous improvement of the production process, removing bottlenecks and raising the bar on speed and quality.