Email & SMS Marketing Manager/Specialist

Lumimeds

4d•Remote

About The Position

We're looking for an Email & SMS Marketing Manager to own and grow our retention marketing channels. You'll be responsible for building, optimizing, and scaling lifecycle campaigns and automated flows that drive revenue from our existing customer base — from welcome series to post-purchase, win-back, and everything in between. This role is ideal for someone who lives at the intersection of strategy, copy, data, and automation, and who's excited to work in a fast-moving DTC environment where retention is a primary growth lever.

Requirements

2–5+ years of hands-on experience in email and SMS marketing, ideally within a DTC / e-commerce environment
Proven expertise with Customer.io (required) — comfortable with event-based triggers, liquid/templating logic, and campaign builder workflows
Experience with data pipelines or APIs feeding a messaging platform (e.g., Segment, product/behavioral event data) is a strong plus
Strong understanding of segmentation, personalization, and lifecycle marketing principles
Working knowledge of email deliverability fundamentals (authentication, warm-up, list hygiene)
Familiarity with SMS compliance requirements (TCPA, opt-in/opt-out flows)
Analytical mindset — comfortable pulling and interpreting performance data to inform decisions
Excellent copywriting instincts or strong collaboration skills with copywriters/designers
Experience with A/B testing methodology and statistical significance basics
Professional-level English communication
Availability to work U.S. business hours

Nice To Haves

Experience scaling a retention program from early-stage to more mature revenue channel
Familiarity with loyalty/subscription program mechanics
Basic HTML/CSS for email template troubleshooting
Experience with Shopify, Klaviyo, or other ESPs/CRMs

Responsibilities

Own the end-to-end strategy, execution, and performance of email and SMS marketing programs
Build and optimize automated flows (welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, VIP/loyalty)
Plan and execute the promotional calendar across email and SMS in partnership with merchandising, creative, and paid media teams
Segment and target audiences using behavioral, transactional, and lifecycle data
Run structured A/B tests on subject lines, send times, creative, offers, and SMS copy
Monitor deliverability health (sender reputation, SPF/DKIM, list hygiene, spam complaints) and troubleshoot issues proactively
Ensure full compliance with CAN-SPAM, GDPR, and TCPA (especially critical for SMS)
Report on key metrics — revenue per recipient, click-through rate, conversion rate, list growth/churn, flow-level ROI — and turn insights into action
Manage and continually improve our Customer.io instance: workflows, event-based triggers, liquid templating, data pipelines/API integrations, and segmentation logic
Collaborate with data/engineering teams to ensure clean, reliable event tracking feeds into our messaging platform
Stay current on platform updates, industry benchmarks, and emerging best practices in retention marketing