Email Copywriter - West Elm
About The Position
The Copywriter develops engaging, on-brand copy across West Elm and West Elm Kids marketing channels, including digital, email, social, paid media, catalog, retail, and site experiences. Reporting to the Senior Manager, Copy, this role helps bring seasonal campaigns and product stories to life through compelling, customer-focused storytelling. Working closely with Creative, Marketing, Merchandising and Digital teams, the Copywriter translates campaign strategies, creative briefs and product information into clear, distinctive copy that reflects West Elm’s evolving voice. This role requires excellent writing craft, strong editorial judgment, attention to detail, and the ability to adapt messaging across multiple channels while maintaining a consistent brand voice.
Requirements
- Bachelor’s degree
- 3+ years of writing experience on site and for email marketing, ideally for a retailer, agency or brand creative team
- Experience working within a project management system or managing copy projects from ideation to execution
- Ability to think conceptually, ensuring creative tone/voice support the brand voice and key objectives of the season—and are appropriate for all channels
- Strong writing and editing skills
- Ability to adapt voice and messaging across multiple channels and customer touchpoints
- Self-starter, ability to stay focused in an extremely fast-paced, deadline-driven environment
- Excellent organization and prioritization skills, ability to handle multiple projects across several seasons/packets/channels
- Teamwork, project management skills, and creativity are a must
- Possess a creative, positive and flexible attitude
- Ability to perform work onsite in the Brooklyn office
Nice To Haves
- Familiarity with AI writing tools is a plus
- Experience or interest in home decor or design preferred
Responsibilities
- Apply West Elm’s voice, tone and editorial standards consistently across all work, working in partnership with Senior Manager, Copy
- Tailor messaging appropriately by audience, placement and channel while maintaining a cohesive brand experience.
- Self-edit all work for clarity, grammar, product accuracy and consistency before stakeholder review.
- Flag inconsistencies in messaging, product information, or customer experience.
- Develop compelling copy across email, homepage, site experiences, paid media, social, catalog and retail collateral.
- Own day-to-day copy development for West Elm Kids across all assigned marketing channels.
- Write homepage, landing page, buying guide and evergreen site copy.
- Develop copy supporting seasonal campaigns, collaborations and product launches across customer touchpoints.
- Translate product information, creative briefs, and campaign materials into engaging customer-facing storytelling.
- Apply customer insights and performance learnings to strengthen future messaging.
- Support ad hoc creative requests across the Marketing organization.
- Use approved AI tools to support research, ideation, editing and production workflows.
- Apply human editorial judgment to all AI-assisted copy.
- Contribute feedback to improve prompt libraries and AI-enabled copy systems developed by the Senior Manager.
Benefits
- A generous discount on all Williams-Sonoma, Inc. brands
- A 401(k) plan and other investment opportunities
- Paid vacations, holidays, and time off to volunteer
- Health benefits, dental and vision insurance, including same-sex domestic partner benefits
- Tax-free commuter benefits
- A wellness program that supports your physical, financial, and emotional health
- In-person and online learning opportunities through WSI University
- Cross-brand and cross-function career opportunities
- Resources for self-development
- Advisor (Mentor) program
- Career development workshops and learning programs
- Speaker series
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
