Copywriter

VML•Detroit, MI

3d•$45,000 - $90,000•Hybrid

About The Position

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Requirements

A bachelor’s degree, English or writing emphasis preferred
Portfolio showcasing conceptual skills
One-plus years of experience in an agency setting
Solid creative writing skills
Digital landscape expertise
Proficiency with Microsoft
Proficiency with Adobe Creative Suites
Demonstrated business acumen
Ability to be a team player
Ability to establish an information hierarchy
Ability to work independently under guidance from Creative Director and other senior team members

Responsibilities

Work quickly and efficiently under duress of deadlines.
Pivot ideation on request under extreme time-constraints [before & after regular business hours].
Keep digging in the well for ideas and solutions to any ever-changing directions.
Remain committed to the project for the long haul, enduring unexpected direction changes and multiple expected “tweaks & revisions” from multiple layers of internal agency & client reviews.
Create desire through the description and portrayal of features & benefits.
Create a sense of urgency and a call to action.
Adapt to different types of assignments: New Product Launches, Regional or National Sales Events, Disaster Relief, Community Support, Regional-Centric Product Campaigns, or Multi-Cultural Campaigns.
Multi-task several assignments at once, often with pressing & overlapping deadlines.
Skillfully assimilate as much information through briefs & requests.
Drill down to key points and key facts for big idea nuggets.
Know what information you need and what information you don’t need.
Succinctly articulate the how-what-why of an idea to Art Director, Manager, Agency Colleagues or Clients.
Sell the work.
Ensure brand, product and legal guideline compliance.