Copywriter

University of Dayton, Ohio•Dayton, OH

2d•Hybrid

About The Position

Join the University of Dayton's Enrollment Management Marketing and Communications team as a strategic Copywriter. This role involves crafting the University's voice for prospective students and their families, moving seamlessly between persuasive email journeys, high-impact print mailers, detailed financial aid communications, and presentations. The Copywriter will collaborate with designers and strategists to achieve enrollment goals, research, write, edit, fact-check, and proofread print and digital content. A key aspect of the role is ensuring communications capture the University's Catholic and Marianist mission and promote inclusive excellence by authentically representing diversity. The goal is to deliver high-quality, impactful marketing materials that produce results and ensure the University's reach is representative of its diverse audiences.

Requirements

Bachelor's degree in English, marketing, communication or related field.
1+ years of professional writing experience (agency, corporate or higher education) OR a strong portfolio demonstrating skills in marketing copywriting acumen.
High-level proficiency in copywriting and proofreading with work samples that demonstrate skill in analysis, creativity and marketing/advertising.
Excellent organizational and time management skills with the ability to follow through and prioritize multiple tasks.
Collaborative team member with experience working with graphic designers, analysts, strategists and project managers on creative projects.
Receptive to creative direction and constructive feedback, with the ability to refine and edit copy based on stakeholder input or analytical insights.
Strong attention to detail — attentive, accurate and thorough.
Effective written and verbal communication skills.
Currently authorized to work in the United States on a full-time basis.

Nice To Haves

3+ years of experience crafting multi-channel campaigns, specifically mapping content to a customer/student journey.
Proficiency in AP style.
Demonstrated experience tailoring key messages to specific audiences.
Strong stakeholder management skills with the ability to translate complex concepts into audience-first benefits.
Experience in higher education.
Ability to promote inclusive excellence in the workplace.

Responsibilities

Craft the voice of the University for prospective students and their families.
Write persuasive email journeys, high-impact print mailers, detailed financial aid communications, and presentations.
Collaborate with designers and strategists to achieve enrollment goals.
Research, write, edit, fact-check, and proofread print and digital content.
Ensure key messages reach, engage, and persuade target audiences.
Ensure communications capture the University’s Catholic and Marianist mission to serve the common good.
Deliver high-quality, impactful marketing materials that produce results.
Ensure marketing and communications authentically and intentionally represent all forms of diversity in the UD community.
Ensure the University's reach is representative of the many audiences vital to the University’s success.