Copywriter

Alliance Defending Freedom•Dallas, AZ

1d•Hybrid

About The Position

Alliance Defending Freedom (ADF) is seeking a Copywriter to join their Creative Services & Brand Team. This role is crucial for advancing ADF's fundraising and advocacy objectives by writing and shaping content across various channels. The Copywriter will report to the Managing Editor and is responsible for creating compelling, action-oriented marketing and fundraising materials. A key aspect of this role is acting as a frontline brand manager, influencing audience perception through written content. The ideal candidate will write in a conversational, simple, concrete, and personally engaging manner, quickly conveying the relevance and impact of ADF's work to the reader. This position involves crafting, reviewing, and shaping a variety of content, including emails, commentary, reports, and resources, to meet advocacy, fundraising, and communication goals. Staying current with new developments and trends in fundraising and marketing communications is also a responsibility.

Requirements

Bachelor’s degree in communications, marketing, philanthropy, nonprofit leadership or related field.
3+ years of experience in internet marketing and/or copywriting for web.
Strong fundraising, marketing, creative, and persuasive writing skills.
Skilled in taking complex information and boiling it down to powerful, engaging content that motivates people to act.
Understanding of writing principles and techniques for fundraising and marketing writing (including strong headlines, the use of hyperlinks, multimedia, calls to action, and other digital and search engine optimization (SEO) elements).
Ability to multitask with strong attention to detail.
Ability to think creatively, problem solve, take initiative, and work under pressure in a fast-paced environment.

Nice To Haves

Experience with Search Engine Optimization (SEO) strategy, website Content Management Systems (CMS), and working knowledge of basic HTML elements preferred.
Advanced experience in fundraising copywriting preferred, including email, digital, direct mail, major donor experience or experience writing foundation proposals or reports.

Responsibilities

Write compelling, action-oriented marketing and fundraising materials to advance the strategic priorities of ADF across digital and print channels, including email, web, ads, direct mail, and more.
Act as a frontline brand manager by shaping the audience’s perception of ADF through written content.
Write in a conversational, simple, concrete, and personally engaging manner — quickly answering why readers should care about something or how it affects them.
Craft, review, and shape content, including emails, commentary, reports, resources, and other content to meet advocacy, fundraising, and communication objectives.
Stay up to date on new developments and trends in fundraising and marketing communications.