Copywriter

GTB•Detroit, MI

3d•$45,000 - $90,000•Hybrid

About The Position

GTB, part of WPP, is a global precision-marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across six continents with offices worldwide. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. THE OPPORTUNITY Copywriter

Requirements

A bachelor’s degree, English or writing emphasis preferred
Portfolio showcasing conceptual skills
One-plus years of experience in an agency setting
Solid creative writing skills
Digital landscape expertise
Proficiency with Microsoft, Adobe Creative Suites
Demonstrated business acumen
Ability to be a team player
Ability to establish an information hierarchy
Ability to work independently under guidance from Creative Director and other senior team members
Quick-to-Concept & Script
Ideator
Perform under Deadline
Organized
Buttoned-Up
Information Assimilator
Multi-Tasker
Articulate & Succinct
Concepting to budget
Persistence & Staying Power
Adaptability
Purpose & Focus
Work-Smart
Cut through Clutter

Responsibilities

Create desire through the description and portrayal of features & benefits.
Create a sense of urgency and a call to action.
Adapt to different types of assignments: New Product Launches, Regional or National Sales Events, Disaster Relief, Community Support, Regional-Centric Product Campaigns, or Multi-Cultural Campaigns.
Multi-task several assignments at once, often with pressing & overlapping deadlines.
Assimilate information through briefs & requests, drilling down to key points and key facts for big idea nuggets.
Determine what information is needed and what is not needed.
Succinctly articulate the how-what-why of an idea to Art Director, Manager, Agency Colleagues or Clients.
Sell the work.
Ensure brand, product and legal guideline compliance.