Email Marketing Specialist

Smart LLC•Torrance, CA

20h•$73,000 - $77,000•Hybrid

About The Position

Chemical Guys is more than a brand, it's a lifestyle with a worldwide following. Driven by adventure, a passion for shine, and a love for the road ahead, we welcome any and all who share this passion to become part of our family. When we started, we decided to wipe the slate clean and start off fresh with the simple idea to make the best quality chemicals manufactured right here in California to the highest quality standard. Over the years, we have grown into so much more: a huge library of detailing knowledge, a benchmark in the industry, group of friends with one common passion. Today, Chemical Guys has become a true omnichannel leader in the automotive appearance industry with a massive social media following and product distribution around the World. But we know this is still just the beginning as we want to win in the long run, drive innovation, and refine the industry while having fun and smiling along with you. So, grab a wash mitt, some soap, put a smile on your face, and don’t look back… it’s going to be an unforgettable ride! We are seeking a highly motivated and detail-oriented Email Marketing Specialist to join our growing eCommerce team. The Email Marketing Specialist will oversee the creation and execution of email and SMS marketing campaigns that align with the website marketing calendar and customer lifecycle. They will be responsible for briefing content assets, managing customer segments, executing sends, A/B testing, and measuring performance.

Requirements

Hands-on experience working in marketing automation program (Klaviyo & Postscript preferred)
Detailed knowledge of email regulations, best practice, deliverability, and compliance
Proficiency in data analytics to track KPIs and suggest improvements.
Written communication and copywriting skills.
Familiarity with email design best practice (Hands-on email design experience preferred).

Responsibilities

Manage and execute email/SMS marketing calendar from initial brief to send.
Build target audiences and segments for each message to drive engagement.
Optimize current flows to optimize messaging across customer lifecycle including Welcome Series, Win-Back, Post-Purchase, Loyalty, and Retention.
Execute A/B testing and results, including subject lines, message content, CTAs, segmentation, send time, and new features.
Partner with internal & external creative teams to optimize email creative and template structure.
Provide campaign performance reports tracking opens, clicks, conversions, revenue, unsubscribes, etc.
Analyze campaign performance and suggest improvements.