Email Marketing Specialist

Sweetwater Sound • Fort Wayne, IN

16h • Onsite

About The Position

Sweetwater is seeking an Email Marketing Specialist to join our growing team. Reporting directly to our Sr. Email Marketing Manager, this role will plan, execute, and measure a variety of campaigns and initiatives in Sweetwater’s email marketing program. Daily responsibilities of this role will include close coordination of email communication plans with internal teams, as well as the regular build-out and segmentation of email assets, ensuring deliverables are on-time and executed with a high degree of accuracy and effectiveness. This role will be expected to measure, test, analyze necessary KPIs, presenting campaign performance and advising on potential optimizations.

Requirements

• Bachelor’s Degree or higher in Business, Marketing, or Advertising
• 1+ years of professional experience in email marketing.
• Minimum 2 years of experience in marketing and/or advertising
• Demonstrated proficiency in crafting concise and compelling email content, including impactful subject lines that optimize open rates and engagement metrics.
• Demonstrated ability to manage multiple projects, priorities, responsibilities, with both agility & precision
• Excellent organizational skills and a process-oriented mindset.
• Advanced knowledge and understanding of email marketing and compliance best practices.
• Knowledge and familiarity with HTML, CSS, and JavaScript development for email.

Nice To Haves

• Experience or familiarity with Blueshift email marketing platform.
• Experience with Push Notification and SMS marketing channels.
• Experience integrating email programs with other direct channels including but not limited to direct mail, search, display, and social media.
• Knowledge and familiarity with Liquid development for email.

Responsibilities

• Execute multiple aspects of email campaigns including planning, development, proofing, deployment and measurement.
• Support the email production process, ensuring all emails are accurate and performant.
• Conduct quality assurance testing on email messages; ensure tracking links, images, subject lines, and segmentation lists function properly; verify that email renders correctly across various email clients.
• Collaborate with key stakeholders including digital marketing, creative services, marketing analytics, and marketing operations to ensure that outcomes and deliverables meet spec and satisfy important needs of the business.
• Partner with creative services to develop campaign and creative concepts, representing the needs of the email channel.
• Participate in email experimentation from hypothesis to execution and measurement.
• Conduct extensive testing and analysis of email marketing efforts such as creative layout testing, copy testing, and segmentation testing to develop best practices.
• Identify opportunities for cross-channel integration between email and other marketing channels.
• Support similar one-to-one marketing automation efforts including SMS and push.
• Consult with business stakeholders regarding email best practices.
• Stay current on digital marketing best practices, industry standards, and compliance best practices.
• Manage time, tasks, projects, priorities, and deadlines with tactical precision and creative excellence.

Benefits

• Relocation assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level