Email Marketing Specialist (Remote, Global)

TNT Growth•Miami, FL

3d•Remote

About The Position

We're looking for a seasoned Email Marketing Manager to own the full email lifecycle — strategy, build, deployment, reporting, and optimization — across multiple client accounts. This person should be able to walk into any ESP, diagnose what's working and what isn't, and execute at a high level with minimal oversight.

Requirements

4+ years hands-on experience managing email marketing programs
Expert-level proficiency in at least one major ESP (Klaviyo strongly preferred)
Strong HTML/CSS skills for email development and troubleshooting rendering issues
Deep understanding of deliverability, authentication protocols, and inbox placement
Experience with audience segmentation, behavioral triggers, and lifecycle automation
Proven track record of improving email KPIs through testing and optimization
Comfortable working across multiple client accounts simultaneously
Strong copywriting instincts or experience collaborating closely with copywriters

Nice To Haves

Experience in an agency environment managing multiple brands
Familiarity with SMS/MMS marketing as a complement to email
Experience with CDP or data warehouse integrations (Segment, BigQuery, etc.)
Proficiency with design tools (Figma, Canva) for rapid creative iteration
Experience with ecommerce platforms (Shopify, WooCommerce) and their email integrations

Responsibilities

Develop and execute email marketing strategies aligned with client growth goals (acquisition, retention, revenue, LTV)
Build and maintain email calendars across campaigns, automations, and lifecycle flows
Segment audiences based on behavior, engagement, purchase history, and custom attributes
Advise on list growth strategies, lead magnet funnels, and opt-in architecture
Build, QA, and deploy emails across platforms (Klaviyo, Mailchimp, HubSpot, Salesforce, ActiveCampaign, or similar)
Design and code responsive email templates (HTML/CSS proficiency expected)
Set up and maintain automated flows: welcome series, abandoned cart, post-purchase, win-back, re-engagement, sunset
Manage dynamic content, personalization tokens, and conditional logic within emails
Run structured A/B and multivariate tests on subject lines, send times, content, CTAs, and layout
Monitor and improve key metrics: open rate, CTR, conversion rate, revenue per email, list growth rate, unsubscribe rate
Conduct deliverability audits — manage sender reputation, authentication (SPF, DKIM, DMARC), and inbox placement
Identify and resolve issues related to spam filtering, bounce rates, and blacklisting
Build and deliver regular performance reports with actionable insights
Attribute email revenue accurately and communicate impact to stakeholders
Benchmark performance against industry standards and historical trends
Ensure all campaigns comply with CAN-SPAM, GDPR, CCPA, and other applicable regulations
Maintain clean, healthy lists through proper hygiene practices and suppression management