Email Marketing Specialist Keds-REMOTE

Designer Brands Inc.•Columbus, OH

1d•Remote

About The Position

At Designer Brands, we believe great brands are built through meaningful connections—and this role is at the heart of how Keds connects with its customers every day. As an Email Marketing Specialist, you’ll shape how we show up in inboxes and mobile devices, turning data into thoughtful, personalized experiences that inspire engagement and loyalty. This is an opportunity to own and evolve lifecycle marketing programs that directly impact revenue and customer retention. You’ll have the tools, autonomy, and cross-functional partnership to test ideas, learn quickly, and continuously improve how we engage our audience.

Requirements

Hands-on experience with Klaviyo, including campaign builds, flow creation, segmentation, and analytics
2-3 years of CRM experience
Understanding of email marketing fundamentals: Deliverability best practices, HTML/CSS basics, Dynamic content and data structures
Experience using customer data (behavioral, transactional, lifecycle) to inform segmentation and personalization
Ability to interpret and act on key CRM metrics such as: Revenue per recipient, Conversion rates, Customer lifetime value (LTV), Engagement trends
Proven ability to own performance analytics and translate findings into meaningful optimizations
Experience designing and executing A/B testing with clear methodologies and measurable outcomes
Strong organizational and project management skills with attention to detail
Ability to manage multiple priorities in a fast-paced environment
Collaborative approach with clear, effective communication across teams
A sense of ownership and accountability for delivering high-quality work and results

Nice To Haves

Attentive preferred

Responsibilities

Lead end-to-end execution of email and SMS campaigns in Klaviyo—building, QA’ing, launching, and optimizing each experience
Develop and refine lifecycle programs such as: Welcome journeys, Browse and cart abandonment flows, Post-purchase engagement, Winback and retention campaigns
Support SMS marketing execution (Attentive preferred), ensuring cohesive cross-channel experiences
Create and evolve advanced audience segmentation strategies, including: Behavioral and transactional targeting, Lifecycle-based segmentation, Predictive data modeling
Deliver personalized, relevant messaging that strengthens engagement and drives measurable growth
Design and execute A/B tests across key campaign elements, including: Subject lines and messaging, Creative and content, Timing, cadence, and segmentation
Use structured testing methodologies to continuously improve performance and customer experience
Analyze campaign and flow performance across metrics such as: Revenue and conversion rates, Engagement trends (opens, clicks), Customer retention and lifetime value
Translate data into clear insights and actionable recommendations that drive ROI and business impact
Partner closely with eCommerce, merchandising, and marketing teams to align on: Promotional strategy, Campaign timing and execution, Product storytelling and launches
Contribute to a shared marketing calendar and continuously improve workflows for efficiency and scalability
Serve as a Klaviyo subject matter expert, managing: Complex flow logic, Dynamic content and personalization variables
Identify opportunities to enhance CRM capabilities, including: Automation and process improvements, Advanced testing frameworks, Improved data utilization