Email Marketing Specialist

Z1 MOTORSPORTS INC•Carrollton, GA

1d•Onsite

About The Position

Enthusiast Auto Holdings (EAH) is a successful e-commerce company in the automotive aftermarket parts industry, operating through ten enthusiast-focused websites. EAH provides parts, content, knowledge, and support to automotive enthusiasts and a global network of specialty installer shops. The company, supported by private equity firm Cortec Group, has experienced strong organic growth and plans continued expansion. EAH is seeking an Email Marketing Specialist to manage and grow customer communications for Z1 Motorsports, Z1 Off-Road, and TEQSPORT, based at Z1 Motorsports in Carrollton, GA. This role will collaborate with the Marketing Team to develop, execute, and optimize automated customer journeys, transactional messages, and promotional campaigns to drive engagement, retention, and revenue. EAH views email as a critical customer touchpoint and prioritizes relevant content, segmentation, testing, and enthusiast-focused communication. The ideal candidate possesses strong marketing fundamentals, analytical thinking, creative execution, and a passion for data-driven customer communication.

Requirements

2+ years of experience in Email Marketing, Lifecycle Marketing, CRM Marketing, Digital Marketing, or a related field.
Experience working within an Email Service Provider (ESP) and marketing automation platform such as Listrak, Klaviyo, Salesforce Marketing Cloud, HubSpot, or similar systems.
Strong understanding of customer segmentation, personalization, lifecycle marketing, and automated customer journeys.
Ability to analyze campaign performance, identify trends, and make data-driven recommendations.
Strong copywriting and written communication skills with the ability to create engaging, customer-focused messaging.
Working knowledge of email design principles and the ability to assemble and edit campaigns using established brand assets and templates.
Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
Positive attitude, self-motivated work ethic, and strong collaborative skills.

Nice To Haves

Experience with Adobe Creative Suite, Figma, Canva, or similar creative tools preferred.
Familiarity with Google Analytics, GA4, e-commerce metrics, and attribution reporting preferred.
HTML/CSS email editing experience is a plus.
Bachelor’s Degree in Marketing, Communications, Business, or related field preferred.
Automotive Enthusiast Preferred
Automotive industry experience is not required; however, candidates who are active automotive enthusiasts or have familiarity with Nissan, Infiniti, Toyota, Lexus, off-road, performance, racing, or motorsports communities are strongly preferred.

Responsibilities

Manage and optimize all automated customer lifecycle campaigns, including welcome series, browse abandonment, cart abandonment, post-purchase flows, win-back campaigns, back-in-stock notifications, product review requests, and transactional messaging.
Plan, build, schedule, and deploy promotional email campaigns supporting new product launches, sales events, seasonal promotions, content initiatives, and brand awareness efforts.
Develop audience segmentation strategies to deliver highly relevant messaging based on vehicle ownership, customer interests, shopping behavior, purchase history, and engagement trends.
Execute A/B testing programs focused on improving deliverability, open rates, click-through rates, conversion rates, and revenue generation.
Analyze campaign performance and customer behavior data to identify opportunities for growth and continuously improve program effectiveness.
Contribute to email-attributed revenue growth, customer retention, and subscriber engagement through strategic campaign planning and execution.
Collaborate closely with Product Development, Marketing, Customer Service, and E-Commerce teams to identify communication opportunities and support business objectives.
Create and adapt email content using established brand guidelines, creative assets, and promotional frameworks provided by the Marketing and Creative teams.
Maintain campaign calendars, workflow documentation, audience segments, and marketing automation processes.
Support SMS marketing and other customer retention initiatives as needed.
Ensure all communications adhere to brand standards, compliance requirements, and industry best practices.