Email Marketing Specialist

MVR Digital•Toronto, ON

1d•$1,800 - $2,300•Remote

About The Position

We are hiring an Email Marketing Specialist to support the planning, execution, and optimization of email and SMS programs across our client portfolio. This role blends creativity, technical execution, and analytical thinking to help drive lifecycle performance. You will work closely with strategy, creative, and media teams to bring campaigns and automations to life in a way that is on brand, accurate, and aligned with client goals. This role requires strong self-management. You will own your workload and are expected to deliver without daily direction. MVR Digital is a performance marketing agency with hubs in New York, Chicago, and Denver. We partner with emerging and growth stage brands to scale profitable online growth across Meta, Google, email, SMS, and more. We value clarity, ownership, collaboration, and a strong dedication to performance. Our team moves quickly, thinks strategically, and takes pride in delivering work that drives meaningful results.

Requirements

2-4 years of hands on experience in email and SMS marketing
Expert-level Klaviyo required; other esp platforms like Omnisend are a plus!
Strong understanding of audience segmentation, deliverability, and lifecycle best practices
Ability to analyze performance metrics and translate data into actionable insights
Detail oriented approach to QA, testing, and tracking
Experience collaborating with creative and strategy teams
Strong organizational skills, comfortable managing multiple timelines
Clear communication style and a proactive, solution oriented mindset
Native or near native English required!

Nice To Haves

experience with Shopify, ReCharge, GA4, or light HTML

Responsibilities

Build and launch automated flows and campaign emails inside Klaviyo and other esp's
Set up audiences, triggers, segmentation, and tracking with accuracy
Manage scheduling, QA, and testing for all email and SMS sends
Run A/B tests across subject lines, creative, timing, and messaging
Monitor key metrics including open rate, CTR, conversion rate, and revenue per send
Identify performance trends and recommend optimization opportunities
Support list management including segmentation, suppression, and deliverability best practices
Improve existing flows and automations based on data insights
Collaborate with creative and client teams to ensure content aligns with brand voice and campaign objectives
Partner with media buyers to support retention and LTV goals through coordinated lifecycle efforts
Maintain content calendars, testing plans, and performance notes
Update internal SOPs for setup, QA, and reporting to ensure consistency and quality
Communicate directly with clients on campaign status, performance, and recommendations
Contribute to lifecycle strategy recommendations including flow architecture, segmentation approach, and channel sequencing.
Ensure all email assets are approved, accurate, and consistent across devices
Support new client onboarding through template setup, automations, and tagging structures