Email Marketing Manager

OLIVER Agency - North America•Toronto, ON

40d•$80,750 - $90,250

About The Position

You'll be the strategic leader behind integrated email marketing programs that drive customer acquisition, engagement, and retention at scale. Working at the intersection of data strategy, creative direction, and business growth, you'll translate customer insights into sophisticated campaigns that deliver personalized experiences across the customer lifecycle. We're looking for someone who can balance strategic oversight with hands-on execution, building programs that scale efficiently while maintaining quality and relevance. Success means leading email initiatives that consistently exceed engagement and revenue targets while developing team expertise.

Requirements

A portfolio demonstrating strategic email marketing leadership, with proven ability to scale programs and drive business results
Advanced proficiency in enterprise email platforms such as Salesforce Marketing Cloud, Adobe Campaign, or Eloqua
Experience leading marketing automation strategy including complex customer journey design and optimization
Deep understanding of email deliverability, compliance frameworks, and data privacy regulations across markets
Proven ability to analyze campaign performance and translate insights into strategic recommendations
Strong leadership skills for developing team capabilities, managing stakeholder relationships, and influencing cross-functional partners
Experience with advanced segmentation, predictive analytics, and customer lifetime value modeling
Strategic mindset for connecting email initiatives to broader business objectives and revenue outcomes
Advanced proficiency with Gen AI tools (ChatGPT, Claude, Jasper) to enhance content strategy, campaign ideation, and performance analysis
Agentic leadership: systematic approach to complex strategic challenges, breaking down customer lifecycle optimization into actionable initiatives
Experience integrating AI workflows to improve campaign personalization, content production, and audience targeting
Understanding of AI capabilities and limitations in email marketing, with established quality standards for AI-assisted work
Ability to guide teams in responsible AI adoption and establish best practices for AI-enhanced email programs
Strategic application of AI for predictive modeling, content optimization, and customer behavior analysis
Experience with financial services, fintech, or regulated industries including compliance and risk management considerations
Knowledge of customer data platforms (CDPs), CRM integrations, and marketing technology stack optimization
Experience with cross-channel marketing orchestration including social, SMS, push notifications, and web personalization
Understanding of email design systems, accessibility standards, and technical implementation
Background in team management, budget planning, and vendor relationship management

Responsibilities

Lead strategic planning for email marketing programs that support customer acquisition, retention, and revenue growth objectives
Build and optimize comprehensive customer lifecycle campaigns including acquisition, onboarding, engagement, and win-back programs
Guide campaign performance analysis across metrics including engagement rates, conversion attribution, customer lifetime value, and revenue impact
Develop and mentor team members, fostering expertise in email strategy, automation, and optimization best practices
Collaborate with creative, data, and product teams to ensure email programs integrate seamlessly with broader marketing initiatives
Transform customer data and behavioral insights into sophisticated segmentation and personalization strategies
Shape testing frameworks for continuous optimization of subject lines, content formats, send strategies, and customer journeys
Partner with client stakeholders to align email strategy with business priorities and communicate program performance
Stay ahead of email marketing innovations, platform capabilities, and industry regulations to maintain competitive advantage
Deliver programs that achieve ambitious targets for subscriber growth, engagement improvement, and revenue attribution