Email Marketing Manager (Remote First)
About The Position
Zensurance is a leading InsurTech company in Canada, recognized for rapid growth and industry impact. They are redefining commercial insurance through a digital-first experience, combining advanced technology with deep industry expertise to provide tailored insurance solutions. The company values ownership, collaboration, and innovation, thriving on solving complex challenges and making an impact in the industry. Zensurance is looking for a HubSpot-expert Email Marketing Manager to lead their communication strategy for a database of over 500,000 contacts. This role involves managing high-volume, highly segmented journeys for diverse SMB industries, acting as the architect of the customer lifecycle, and balancing complex HubSpot/Salesforce automation with high-converting creative. The ideal candidate is an analytical marketer who thrives on A/B testing, experimentation, and personalizing the customer experience at scale. This is a 12-month parental leave contract.
Requirements
- 5+ years in email focussed marketing roles.
- Strong, recent hands-on experience with both HubSpot and Salesforce.
- Ability to manage the full campaign lifecycle from initial planning through launch.
- Deep understanding of automation, customer journey orchestration, and list health.
- Experience in lead generation or B2C sectors (e.g., Banking, Insurance, Mortgages, or E-commerce).
- Demonstrated ability to translate campaign data into improved conversion rates.
- Strong copywriting expertise with an eye for design and template structure.
- A genuine interest in AI and the ability to find thoughtful ways to apply it to email marketing.
Responsibilities
- Plan, build, and manage end-to-end email initiatives, including newsletters, promotions, and onboarding sequences.
- Ensure precise targeting by managing schedules, automation, and effective audience segmentation.
- Use HubSpot for campaign setup and workflow execution, while leveraging Salesforce CRM for data-driven targeting.
- Write high-converting copy and collaborate on visually effective email templates and layouts.
- Develop and maintain sophisticated automated journeys for lead nurturing and long-term engagement.
- Run A/B tests on subject lines, messaging, and CTAs to continuously improve engagement metrics.
- Monitor and report on KPIs (opens, clicks, conversions) to provide actionable insights for optimization.
- Identify and implement practical AI applications to improve marketing effectiveness and personalization.
Benefits
- Remote-first setup for added flexibility
- Home office allowance to create a comfortable workspace
- Top-tier tech: "Office in a box" with all necessary tech equipment
- Half days before public holidays: Enjoy half days before long weekends
- Flexible health and dental plans for families, including mental health support
- Health & personal spending accounts to invest in wellness your way
- Parental leave top-up, because family comes first
- Education assistance reimbursement for courses, conferences, books, and memberships
- Opportunities to learn from industry experts and grow your career
- Weekly Friday huddles to share updates and connect across teams
- Virtual & in-person team-building events to strengthen our culture
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
101-250 employees
