Email Marketing Manager - Ecommerce / Lifecycle

Human Marketing

About The Position

We’re looking for a part-time email marketer to support our ecommerce clients across campaigns, flows, and lifecycle work. This role is for someone who can own high-quality email work from strategy through copy, buildout, QA, and optimization. You should understand what makes email perform: the customer journey, the offer, the timing, the segment, the copy, the creative direction, and the reason the message exists in the first place.

Requirements

Proven ecommerce email marketing experience with a portfolio of campaigns and flows across multiple brands or verticals.
Ability to write compelling, on-brand email copy independently — subject lines, body, CTAs, and preview text.
Deep working knowledge of Klaviyo, including flow architecture, conditional splits, trigger logic, and campaign management.
Strong understanding of audience segmentation.
Familiarity with deliverability best practices, list hygiene, suppression logic, and sunset flows.
Experience with A/B testing and interpreting results.
Proficiency in email performance reporting and analysis.
Sharp editorial eye for weak email work.
Attention to detail across every send.
Understanding of email as both a direct revenue channel and a brand-building touchpoint.
AI fluency is required; ability to use AI to move faster and think better for various email marketing tasks.
Ability to edit, shape, and improve AI-generated work.

Responsibilities

Own high-quality email work from strategy through copy, buildout, QA, and optimization.
Understand what makes email perform: the customer journey, the offer, the timing, the segment, the copy, the creative direction, and the reason the message exists.
Develop email calendar planning: translating promotions, product launches, and business goals into a clear, prioritized send schedule.
Build and maintain segments based on behavior, purchase history, engagement, and lifecycle stage.
Implement deliverability best practices, list hygiene, suppression logic, and sunset flows.
Conduct A/B testing across subject lines, send times, content, and offers, and interpret results to act on them.
Generate email performance reports (open rate, click rate, revenue per recipient, placed order rate, unsubscribe rate) and identify actionable insights.
Ensure attention to detail across every send: QA checklists, mobile rendering, link testing, audience confirmation, and send time accuracy.
Balance email as a direct revenue channel and a brand-building touchpoint.
Utilize AI for ideas, angles, testing, drafts, analysis, and refinement, ensuring the final work has taste, judgment, and craft.