Senior Email Marketing & Lifecycle Manager
About The Position
Dr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet. Working with us, you'll be part of a globally recognized brand with a social media presence reaching over 47 million followers across platforms. Be a part of an innovative and fast-growing company that is passionate about transforming lives through education on health and wellness. If you thrive in a dynamic environment where your contributions make a real impact, this is the place for you. We are seeking a senior manager to own our lifecycle marketing program end-to-end—strategy, execution, testing, and revenue. The manager will build the team, workflows, and standards from the ground up. We have Shopify purchasers, significant warm traffic from YouTube and social media, and a fast-growing 78K+ quiz-funnel audience with significant untapped upside in cadence, segmentation, advertorial creative, flows, loyalty, and personalization. This role will have the opportunity to build email and in-house SMS/RCS marketing as a founding leadership role.
Requirements
- 6+ years in email/lifecycle/CRM marketing, ideally in DTC ecommerce; direct revenue ownership.
- Extensive Klaviyo proficiency—campaigns, flows, segmentation, deliverability—and comfort owning the platform.
- A demonstrated track record of testing and experimentation that moved conversion and revenue.
- Strong analytics experience: GA4, TripleWhale, revenue attribution, and clear KPI reporting to leadership.
- Strong team leadership abilities.
- Developed operational instinct for building workflows and standards from scratch.
- Up-to-date Mac or Windows computer with anti-virus protection
- Reliable high-speed internet connection
- Quiet, distraction-free workspace
- Tech-savvy and comfortable learning new tools and software
- Must be comfortable and experienced using Microsoft Office tools (Excel, Outlook, Teams, Word, OneDrive)
- Applicants must be legally authorized to work in the United States for any employer (W-2) positions.
Nice To Haves
- SMS/RCS program experience
- Shopify + GemPages experience
- Health/supplement or wellness category background
Responsibilities
- Day-to-day email and SMS/RCS strategy across multiple lists, and the send calendars that run them.
- Campaign, flow, content, personalization, and transactional development—from strategy through reporting and KPIs.
- Subscription and loyalty communications—building a currently ad hoc area into a deliberate, ongoing program.
- Flow performance across the library—treat our automated revenue as a managed program, not a set-and-forget initiative.
- Create a disciplined testing roadmap (advertorial formats, templates, offers, landing pages), in close partnership with our Copywriter and incoming Sr. CRO & Experimentation Specialist.
- Exhibit strong leadership skills while managing the Marketing Automation Strategist and Marketing Assistant, moving to uphold high standards and provide clear documentation as the email marketing arena expands.
Benefits
- Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company
- 80 hours of paid vacation to start, with additional PTO that grows as you grow with us (tenure-based increases)
- 40 hours of personal days each year for rest, life, and everything in between
- Paid gym membership to support your health and well-being
- 7 paid holidays
- 50% discount on all Dr. Berg products
- Fully remote work with a strong emphasis on healthy work–life balance
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
