week, 2 month contract)

Khan Academy•Mountain View, HI

8d•$65 - $65

About The Position

Khan Academy is seeking a seasoned Interim Email Marketing Consultant to sustain and advance digital fundraising efforts during a staff leave of absence. This role is pivotal in managing a high-volume email program aimed at converting learners into lifelong donors. While technical execution within Salesforce Marketing Cloud (SFMC) is handled by a separate consultant, this role serves as the primary strategic and creative lead.

Requirements

Proven track record in digital fundraising or marketing, specifically in 'engagement-to-donor' conversion.
Ability to pivot between different executive voices and write high-converting, empathetic copy.
Deep experience in audience segmentation and A/B testing methodologies.
Understanding of Salesforce Marketing Cloud capabilities to effectively direct the technical build consultant.
Experience working with design and paid media teams to create a cohesive multi-channel experience.
Passion for Education and a desire to make a difference in the lives of learners everywhere.
Proven cross-cultural competency skills demonstrating self-awareness, awareness of other, and the ability to adopt inclusive perspectives, attitudes, and behaviors to drive inclusion and belonging throughout the organization.
Motivated by the Khan Academy mission 'to provide a free world-class education for anyone, anywhere.'

Responsibilities

Serve as the primary strategic and creative lead for the email marketing program.
Focus on high-level strategy, copywriting, and segmentation.
Draft compelling fundraising appeals using distinct organizational personas.
Write and edit all email copy for May, June, and July outreach, including support for mid-level emails.
Refine and train a custom GPT or AI assistant to streamline the drafting and copy-editing process.
Develop the email testing and messaging strategy for the critical August/September 'Back to School' (BTS) campaign.
Collaborate with the design team to ensure visual assets align with the strategic narrative for the BTS season.
Build a comprehensive segmentation testing strategy for June–September, identifying new segments to test and refine ahead of the End-of-Year (EOY) giving season.
Maintain a rigorous A/B testing schedule (subject lines, CTA, layout) and document learnings.
Evaluate the results of the May fundraising campaign and other emails to identify insights.
Collaborate with the Senior Community Giving Manager to design a 'Test and Learn' campaign for paid donor acquisition.
Partner with the Paid Ads Manager on buying strategy and provide creative direction for ad assets.
Manage email production and campaigns across functions, ensuring work is delivered on time and flagging potential blockers.
Monitor and report on campaign performance, delivery rates, and conversion metrics.
Produce concise campaign recaps that translate data into insights for stakeholders.